Challenges to Changes in Social Contexts and Their Impact on Multicultural Tourism in Bang Kachao, Phra Pradaeng District, Samut Prakan Province

Abstract

This article studies the challenges of multicultural tourism in Khlong Bang Kachao, Phra Pradaeng District, Samut Prakan Province, a green area on the outskirts of Bangkok with traditional communities of diverse cultures, agricultural-lifecycle canals, and community tourism markets. The objective is to explore the historical background of Khlong Bang Kachao regarding multiculturalism and to study the changes in the social context of the area to promote multicultural tourism. The study involved a comparative analysis of related theories and research by conducting field surveys, observations, and focus groups with 15 participants. The field survey lasted for one week, during which cyclists led the way to various hard-to-reach areas. The collected data were then analyzed and used to present recommendations. Overall, the research found significant changes in traditions and culture. In fact, the traditions in the Mon area did not originate from the actual way of life. However, it is merely organized as a performance show during festivals, within temples or schools, to promote tourism during Songkran. The tradition is intertwined with political interests and state budgets used to organize projects to accommodate tourists. Locals move away, which impacts the relationships within the community, among relatives, temples, and schools, affecting the continuation of the way of life, beliefs, and valuable cultural practices. Local residents moved out, which affected the relationships within the community, families, temples, and schools in continuing the good way of life, beliefs, and culture. Outsiders moved in to do business, mainly tourism-related businesses, so the income from tourism does not truly benefit the community. Therefore, it is suggested to create learning spaces and cultural exchange opportunities, promote the participation of various community groups, implement policy management and partnership networks, and support community-based tourism (CBT). This approach would reduce dependence on central budgets and focus on revitalizing authentic ways of life.