Service Quality that Affects the Image of Bueng Yitho Medical and Rehabilitation Center, Bueng Yitho Municipality Pathum Thani Province Service Quality that Affects the Image of Bueng Yitho Medical and Rehabilitation Center, Bueng Yitho Municipality Pathum Thani Province

Abstract

          Transferring the mission of Sub-district Health Promoting Hospitals from the Ministry of Public Health to Department of Local Administration are important legal issues that all parties must behave according to the law in appropriate period of time.  When Local Administration has already transferred the mission, it can manage the image that people are interested in. This research aimed to study the level service quality and image of Bueng Yitho Medical and Rehabilitation Center, Bueng Yitho municipality Pathum Thani province. And 2) to study factor of service quality that Affects the Image Pathum Thani province. The sample group that used in this research were 400 people who the customer at Bueng Yitho Medical and Rehabilitation Center, Bueng Yitho municipality Pathum Thani province. Statistics used for analyzed data were mean, standard deviation, Pearson’s product moment correlation coefficient and Multiple Regression Analysis: MRA by enter all variables into regression.

          The results found that 1) Bueng Yitho Medical and Rehabilitation Center in overall picture is at a high level especially reaction is at a highest level. And 2) Service Quality that Affects the Image of Bueng Yitho Medical and Rehabilitation Center, Bueng Yitho Municipality Pathum Thani Province, by reaction (x₁), take care (x₂), concrete service (x₃), reliability (x₄) and confidence (x₅). They can together predict quality management throughout the organization at 61.40%, can be write as a prediction equation in standard score form as  

               y =0.471x₁ + 0.389x₂ + 0.222x₃ + 0.236x₄ - 0.304x₅