New Generation and Innovation in Campaigning New Generation and Innovation in Campaigning

Abstract

In an era where technology and the internet play an important role in daily life. Political methods must also adapt to change. Traditional campaigning that has been used for a long time, such as holding campaign rallies in various locations. distributing flyers or advertising through print media It has been challenged by the advent of digital media and the prevalence of social media. The digital generation, which consists of young people who grew up with information technology. It is becoming an increasingly influential group of voters. Campaigning in this era cannot ignore the use of digital media anymore. This, along with behaviors and interests that are different from those of previous generations, affects the campaigning styles of political parties that need to be adjusted to be in line with this context. To effectively attract votes from the new generation Adjusting campaign innovations to suit the new generation It will help political parties reach their target groups more effectively. Increase your chances of getting votes from the new generation. and lead to election victory as follows: 1) Using social media An important platform for campaigning Platforms like Facebook, Twitter, Instagram, and TikTok 2) Online Advertising Targeting Strategy 3) Video and Live Streaming Real-time connections 4) Using chatbots and AI, effective communication 5) Creating engaging social media profiles 6) Creating viral content Digital campaigning It is an effective tool to reach the target audience. Communicate policy and mobilize support.