Chinese Kite Conservation Management Model: Crafts to Promote Identity in Yangjiabu Village Shandong Province, People's Republic of China Chinese Kite Conservation Management Model: Crafts to Promote Identity in Yangjiabu Village Shandong Province, People's Republic of China

Abstract

With the economy in the Shandong area, the high level is automotive manufacturing. This may cause the business sector to reduce the importance of cultural heritage. Even though the area has been declared by UNESCO as a creative city of handicrafts and folk arts, This problem therefore cannot be overlooked. This research has research objectives. 1) Study the history and analyze the characteristics of Chinese kite handicrafts in Yangjiabu Village. Weiyang City, Shandong Province 2) Analyze the value of kites in Yangjiabu Village.  Weiyang City, Shandong Province 3) Propose a sustainable management model for the conservation of kite handicrafts as an identity of Yangjiabu Village. The research method is a mixed method. The qualitative research has studied historical information. Documents from academics Forms of art studied from artists and interview cultural inheritors and 30 local villagers. As for the quantitative research collected data using questionnaires with a sample size of 200 people, and a SWOT analysis was conducted to determine the strategy for creative cultural products in the Yangjiabu Scenic Area.

The research results found that The history of the Yangjiabu kite It can be traced back to 549 AD and continued to develop until the Ming Dynasty. There is evidence that kites were made in Yangjiabu Village. Until now kites are not just toys for children. But it is also a symbol of good luck and happiness.  which reflects the long tradition of folk art craftsmanship and is an important part of folk culture that has historical, symbolic, aesthetic, academic and economic value. Currently, it is produced with large machines. The number of handmade kite inheritors has gradually decreased, resulting in a shortage of kite inheritors. This is a problem that requires management to protect and preserve the Yangjiabu village's kite craftsmanship. The conservation model therefore creates educational strategies and production processes for youth in the area. Have an understanding of history Open the area for kite flying with the importance of the Yangjiabu wind, Set policies for stakeholders to participate There is an exhibition Seminars on cultural activities in the area and outside the area Use modern technology.