The Analysis of Factors Supporting the Grassroots Economy towards Strength, Stability, and Sustainability: A Case Study of Nong Han Subdistrict, San Sai District, Chiang Mai Province, to Enhance the Quality of Life of the People The Analysis of Factors Supporting the Grassroots Economy towards Strength, Stability, and Sustainability: A Case Study of Nong Han Subdistrict, San Sai District, Chiang Mai Province, to Enhance the Quality of Life of the People

Abstract

Although the Nong Han Subdistrict community is endowed with abundant natural resources and rich social capital, the development of its grassroots economy faces several challenges. These include ineffective coordination among various sectors, a lack of clear mechanisms for connection, and vulnerability to external factors. As a result, the community is unable to fully harness its economic potential, which hampers its ability to achieve sustainable development. This study thus aims to analyze the key factors that support the development of a robust, stable, and sustainable grassroots economy. Using the Nong Han Subdistrict in San Sai District, Chiang Mai Province, as a case study, the research seeks to enhance the quality of life for local residents. A qualitative field study approach was employed, gathering data through semi-structured interviews and focus group discussions with 63 key informants. These included local leaders, community organization leaders, representatives from both the public and private sectors, academic representatives, and general citizens. The data were collected through multiple channels, including document analysis, field surveys, direct observation, interviews, focus groups, and knowledge-sharing forums. This diverse range of data sources was then analyzed and synthesized to provide a comprehensive, descriptive account of the findings.

          Research Findings, The findings of this study reveal that the factors supporting the development of a grassroots economy in Nong Han community can be categorized into four main components: 1) Human Capital, which focuses on the development of knowledge and skills among the local population; 2) Social Capital and support from government agencies, which enhance collaboration in resource management; 3) Economic Capital, which contributes to income distribution and strengthens economic stability at the household level; and 4) Cultural Capital and Local Wisdom, which promote the preservation of identity and sustainable development.