Sustainable Management of the Jiaotai Ceramics Virtual Museum in Chenzhou, Hunan Province Sustainable Management of the Jiaotai Ceramics Virtual Museum in Chenzhou, Hunan Province

Abstract

This research aimed to : 1) To study the history and artistic value of Jiaotai porcelain in Chenzhou City, Hunan Province. 2)To analyze trends in conservation and development of virtual museums in the digital age. And 3) To propose a model of virtual museums for the sustainable development of Jiaotai porcelain. The research used a mixed methods approach by reviewing literature from books, textbooks, academic articles and other sources of information from the theoretical framework, semi-structured interviews with key stakeholders. The sample population included 6 people involved in history, 16 virtual museum staff, 110 local people, and 180 tourists and consumers. Data were analyzed using Nvivo software tools for identifying patterns and relationships for qualitative data and semi-structured analytical hierarchy process (AHP) for quantitative data.

            The research results found that 1) The management of the history and artistic value of ceramic products has historical value, artistic value, academic value and economic value. 2) Jiaotai ceramics are important for conservation and sustainable development. They can generate income and create a creative economy in the community. 3) To develop strategies that set goals and implement innovation space development for long-term sustainability. This cultural heritage can be developed in the form of a virtual museum in a concrete manner in the digital age. Therefore, the sustainable management of the Jiaotai Ceramics Virtual Museum is crucial for developing the community into a learning center for innovation and a creative economy area in a sustainable manner in the future.