การจัดการความปลอดภัยกับการพัฒนาการท่องเที่ยวในพื้นที่ฝั่งทะเลอันดามันของประเทศไทย

Ekachai Chamnina

Authors

Ekachai Chamnina Arts Program in Safety Management Rattanabundit University

Keywords:

Safety Management, Tourism Development, Coastal Tourism, Sustainable Tourism, Andaman Sea

Abstract

The study titled Safety Management and Tourism Development in the Andaman Coastal Areas of Thailand aimed to: 1) examine the conditions and patterns of tourism safety management, 2) analyze the factors influencing the effectiveness of safety management, and 3) propose suitable and sustainable guidelines for the development of tourism safety management. This study was a qualitative study. Data were collected from 25 key informants; namely government officers, tourism entrepreneurs, community leaders and academics. The main research instruments used were interviews and document research. Data were analyzed through content analysis and thematic analysis. The findings revealed that tourism safety management in the Andaman coastal areas was an integrated multi-agency management. The main factors influencing safety management effectiveness were government policies, inter-agency coordination, personnel and resources readiness, community and stakeholder participation, and tourists” behaviors. Furthermore, the effective tourism safety management played an important role in building tourists” confidence, destination image and the sustainability of coastal tourism development. The study suggests that the integrated safety management systems should be strengthened, the stakeholder participation should be encouraged on an ongoing basis and multi-lingual warning and safety communication systems should be developed further to support sustainable tourism development in the Andaman coastal areas of Thailand.

References

Becken, S., & Hughey, K. F. D. (2013). Linking tourism into emergency management structures to enhance disaster risk reduction. Tourism Management, 36, 77–85. https://doi.org/10.1016/j.tourman.2012.11.014

Bowen, G. A. (2009). Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), 27–40. https://doi.org/10.3316/QRJ0902027

Bramwell, B., & Lane, B. (2013). Getting from here to there: Systems change, behavioural change and sustainable tourism. Journal of Sustainable Tourism, 21(1), 1–4. https://doi.org/10.1080/09669582.2012.741602

Braun, V., & Clarke, V. (2021). Thematic analysis: A practical guide. SAGE Publications.

Chamnina, E. (2020). Tourism safety management in Phuket. Journal of MCU Nakhondhat, 7(8), 174–189.

Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.

Department of Disaster Prevention and Mitigation. (2021). National disaster prevention and mitigation plan B.E. 2564–2570 (2021–2027). Ministry of Interior. https://ndwc.disaster.go.th

Dredge, D., & Jamal, T. (2015). Progress in tourism planning and policy: A post-structural perspective on knowledge production. Tourism Management, 51, 285–297. https://doi.org/10.1016/j.tourman.2015.06.002

Hall, C. M. (2019). Constructing sustainable tourism development: The 2030 agenda and the managerial ecology of sustainable tourism. Journal of Sustainable Tourism, 27(7), 1044–1060. https://doi.org/10.1080/09669582.2018.1560456

Hall, C. M., Scott, D., & Gössling, S. (2020). Pandemics, transformations and tourism: Be careful what you wish for. Tourism Geographies, 22(3), 577–598. https://doi.org/10.1080/14616688.2020.1759131

International Organization for Standardization. (2018). Risk management—Guidelines (ISO Standard No. 31000:2018). https://www.iso.org/standard/65694.html

Jeuring, J., & Becken, S. (2013). Tourists and severe weather: Exploring the role of “locus of responsibility” in protective behaviour decisions. Tourism Management, 37, 193–202. https://doi.org/10.1016/j.tourman.2013.01.012

Khunnikom, P., Muneenam, U., & Sukmag, P. (2022). Community-based tourism management during the coronavirus pandemic along the Andaman Coast of Thailand. GeoJournal of Tourism and Geosites, 44(4), 1435–1441. https://doi.org/10.30892/gtg.44431-963

Marine Department. (2023). Annual report on navigation and passenger vessels statistics, fiscal year 2023. Ministry of Transport. https://md.go.th

Miles, M. B., Huberman, A. M., & Saldaña, J. (2020). Qualitative data analysis: A methods sourcebook (4th ed.). SAGE Publications.

Ministry of Tourism and Sports. (2024). Tourism statistics 2024. https://www.mots.go.th

Patton, M. Q. (2015). Qualitative research & evaluation methods (4th ed.). SAGE Publications.

Prayag, G., Spector, S., Orchiston, C., & Chowdhury, M. (2020). Psychological resilience, organizational resilience and life satisfaction in tourism firms: Insights from the Canterbury earthquakes. Current Issues in Tourism, 23(10), 1216–1233. https://doi.org/10.1080/13683500.2019.1607832

Reynolds, B., & Seeger, M. W. (2014). Crisis and emergency risk communication as an integrative model. Journal of Health Communication, 10(1), 43–55. https://doi.org/10.1080/10810730590904571

United Nations Office for Disaster Risk Reduction. (2019). Global assessment report on disaster risk reduction 2019. United Nations.

World Health Organization. (2024). Drowning fact sheet. https://www.who.int/news-room/fact-sheets/detail/drowning

World Tourism Organization. (2022). Global guidelines to restart tourism.

World Tourism Organization. (2023). Tourism and sustainable development report.