ความต้องการพัฒนาตนเองของบุคลากร ฝ่ายพัฒนาเทคโนโลยี ธุรกิจค้าปลีกองค์กรเอกชนแห่งหนึ่ง

Nichakorn Vuemprakhon; ANEK PRADITTHAROM

Authors

Nichakorn Vuemprakhon Faculty Of Business Administration Ramkhamhaeng University
ANEK PRADITTHAROM Faculty of Business Administration, Ramkhamhaeng University

Keywords:

Needs , Self-Development , Technology Development Division, Retail Business

Abstract

This study was conducted with the following objectives: (1) to investigate the Self-development needs in the Technology Development Division of the private retail business, and (2) to compare these self-development needs across different demographic variables.
The sample comprised 170 employees from the aforementioned division, selected through a probability sampling method using simple random sampling. The primary research instrument was a structured questionnaire designed to assess the self-development needs of personnel. The questionnaire employed a five-point Likert scale and underwent a reliability analysis, yielding a Cronbach’s alpha coefficient of 0.952 Data were analyzed using descriptive statistics including frequency, percentage, mean, and standard deviation. Inferential statistics such as
t-tests were used for comparisons between two groups, while one-way analysis of variance (ANOVA) was applied for comparisons involving more than two groups. Where statistically significant differences were found at the 0.05 level, post hoc analysis using the Least Significant Difference (LSD) method was conducted.

The findings revealed that:

1) Overall, the technology development personnel exhibited a very high level of self-development needs. When analyzed by specific dimensions, four key areas emerged with the highest average scores: skills, attitudes, personnel management, and professional expertise.

2) With respect to demographic variables, gender and monthly income were not significantly associated with differences in overall self-development needs at the 0.05 significance level. However, age, educational background, marital status, and work experience were found to have statistically significant effects on overall self-development needs

at the same level.

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