Psychological Contract Fulfillment and Talent Management: HR Analytics and Career Path as Drivers of Trust and Innovation in Generation Z Employees
Keywords:
Psychological Contract Fulfillment, Talent Management, HR Analytics , Career Path, Trust, Generation Z EmployeesAbstract
This study investigates the impact of psychological contract fulfillment and talent management practices—specifically HR analytics and career path design—on trust and innovation among generation Z employees in Thai organizations. Survey data were collected from 450 employees across medium- to large-scale organizations in Thailand. Structural equation modeling revealed that psychological contract fulfillment significantly enhances organizational trust and innovative behavior. HR analytics was found to strengthen the relationship between psychological contract fulfillment and innovation, while career path design mediated the effect of talent management on trust. Volatility analysis indicated industry-specific variations, with technology employees exhibiting greater fluctuations in innovation compared to finance employees. The findings highlight the strategic value of fulfilling psychological contracts and implementing data-driven talent management strategies to foster trust and innovation. Practical implications include designing transparent career pathways, leveraging HR analytics for evidence-based decision-making, and addressing generational expectations in organizational policies. The study advances theory by integrating psychological contract fulfillment with contemporary talent management approaches.
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บทความที่ได้รับตีพิมพ์เป็นลิขสิทธิ์ของวารสาร..... depend on policy
