THE GENRE OF CONTENT PRESENTED IN NAIL EQUIPMENT ON FACEBOOK FANPAGE CHANNEL

Abstract

This research aims to investigating the genre of content presented in nail equipment on Facebook fan page channel, analysis of marketing model by using Mixed Methods Research, Quantitative Research, Content Analysis, Coding Sheet, and Experimental-Based Research, which is evaluated by Liking, Commenting and Sharing. The research started from 1 February 2022 to 17 May 2022 for 3 months, with a total of 106 posts.

          Finding, This research interaction to engagement wholesale gel nail colors and beauty equipment on Facebook fan page channel. Engagement does not vary differ, the highest engagement is Video content then Content and Album photo. All the engagement measured by the target audience, i.e., Likes, Comments and Shares. Image and text followed by the third in order. From this research revealed that Consumers preferring moving images, i.e., content formats, videos, and content not essential to focus on selling products.