SERVICE QUALITY OF NONG BUA LAMPHU PROVINCIAL LAND OFFICE

Abstract

This research aimed to study 1) the level of service quality of the Nong Bua Lamphu Provincial Land Office, 2) the comparative level of service quality of the Nong Bua Lamphu Provincial Land Office classified by gender, age, education level, and occupation, and 3) the guidelines for developing the service quality of the Nong Bua Lamphu Provincial Land Office. The sample group used in this research was 400 general public who used the services of the Nong Bua Lamphu Provincial Land Office by using Yamane's formula and random sampling. The instrument used for data collection was a questionnaire. The statistics used for analysis were numbers, percentages, means, and standard deviations. The data analysis was done by testing hypotheses using t-test and f-test.

          The research results found that

1. The overall quality of service of the Nong Bua Lamphu Provincial Land Office was at a high level ( = 3.94, S.D = 0.38). When considering each aspect, it was found that the aspect with the highest mean was the tangibility of the service ( = 4.16, S.D = 0.36), followed by the reliability ( = 4.15, S.D = 0.36), and the aspect with the lowest mean was the aspect of knowing and understanding service recipients ( = 3.66, S.D = 0.69).
2. Comparison of the quality of the service of the Nong Bua Lamphu Provincial Land Office classified by gender, age, education level, and occupation. Overall, people with different occupations have different opinions on the quality of the service of the Nong Bua Lamphu Provincial Land Office at a statistically significant level of 0.05. People with different genders, ages, and education levels have no different opinions on the quality of the service of the Nong Bua Lamphu Provincial Land Office.
3. Guidelines for developing the quality of the service of the Nong Bua Lamphu Provincial Land Office include disclosing various information about the service and related fees so that people understand the process and have no doubts.