SERVICE QUALITY OF WANG LUANG SUBDISTRICT ADMINISTRATIVE ORGANIZATION, FAO RAI DISTRICT, NONG KHAI PROVINCE

Abstract

This research aimed to study 1) the service quality of Wang Luang Subdistrict Administrative Organization, 2) compare the service quality of Wang Luang Subdistrict Administrative Organization, and 3) identify guidelines for improving the service quality of Wang Luang Subdistrict Administrative Organization. The sample consisted of 388 residents within the Wang Luang Subdistrict Administrative Organization area. The research instrument used was a questionnaire with a reliability level of 0.827. The statistical analysis included counts, percentages, means, and standard deviations. Hypothesis testing was performed using t-tests and f-tests.

          The results of the study revealed that:

1. Overall, the service quality of Wang Luang Subdistrict Administrative Organization was at a high level (= 3.73). When considering each aspect, the highest mean score was on service recipient recognition and understanding (= 4.30), followed by trustworthiness (= 3.77), and the lowest mean score was on service tangibility (= 3.39).
2. The comparative results revealed that, overall, residents of different ages had different opinions on the service quality of Wang Luang Subdistrict Administrative Organization. There was a statistically significant difference at the 0.05 level. People with different genders, education levels, and occupations had similar opinions on the quality of services provided by Wang Luang Subdistrict Administrative Organization.
3. Suggestions for improving the quality of Wang Luang Subdistrict Administrative Organization's services include developing and disseminating a clear manual on procedures for requesting various services.