Digital Finance Technology in Green Restaurants

Main Article Content

Narusorn Mangkornsila

Abstract

     In a context where sustainability has become a key goal for global economic development, digital financial technology has played a crucial role in supporting green restaurant businesses to operate efficiently and comply with environmental principles. This includes reducing paper consumption, promoting conscious consumer behavior, and improving financial management efficiency. This article aims to analyze the role of digital financial technology in three key dimensions: blockchain technology, green digital finance, artificial intelligence, and big data. Specifically, real-time account management and blockchain technology applications can enhance transparency, trust, and security in financial transactions.


     The analysis and synthesis reveal that appropriate digital financial technology implementation should include: 1) creating a digital ecosystem that fosters collaboration among stakeholders, including operators, customers, and regulators; 2) investing in data security infrastructure and developing digital skills among small business owners to increase understanding and acceptance of new systems; 3) integrating digital financial systems with environmental measures, such as carbon footprint assessments, to motivate operators and consumers to adopt sustainable behaviors; and 4) designing rewards and benefits systems to encourage widespread adoption of digital financial services in green restaurant businesses.

Article Details

How to Cite
Mangkornsila, N. (2025). Digital Finance Technology in Green Restaurants. Journal of Management Science and Accounting, 4(2), 73–91. retrieved from https://so07.tci-thaijo.org/index.php/JMSA_FMS_URU/article/view/8526
Section
Academic Article
Author Biography

Narusorn Mangkornsila, Faculty of Home Economics Technology, Rajamangala, University of Technology Phra Nakhon

Customer relationship management, Modern management, Digital marketing, Customer experience management, Service marketing, Consumer behavior, Knowledge management, Information system, Information technology, Electronic commerce, Social commerce, Social crm, Logistics in the food service industry

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