Creative Capacity Development of Community-Based Entrepreneurs to Support the Local Creative Economy in San Pong Subdistrict, Mae Rim District, Chiang Mai Province

Abstract

This study aims to explore approaches for enhancing the competitive capacity of community-based creative entrepreneurs in San Pong Subdistrict, Mae Rim District, Chiang Mai Province. The research employed a participatory action research methodology in combination with a mixed methods approach, incorporating both qualitative and quantitative techniques. Data were collected from local entrepreneurs, community leaders, and local government officials through in-depth interviews, focus group discussions, and quantitative surveys. The findings reveal that effective capacity development for community entrepreneurs involves fostering community participation, enhancing skills and knowledge through training activities, utilizing local resources and indigenous wisdom efficiently, developing distinctive products, and establishing collaborative networks. These strategies contribute to strengthening local creative economies and expanding market opportunities. The research emphasizes the importance of integrated support systems that combine local identity with creative entrepreneurship to promote sustainable development at the community level.