สโลแกนกับการสื่อสาร : สหราชอาณาจักรกับโรคติดเชื้อไวรัสโคโรนา 2019 (Covid-19)
Main Article Content
บทคัดย่อ
สโลแกนกับการสื่อสาร : สหราชอาณาจักรกับโรคติดเชื้อไวรัสโคโรนา 2019 คือ บทความวิเคราะห์การใช้สโลแกนของรัฐบาลอังกฤษในการสื่อสารกับประชาชน เพื่อวางแนวทางปฏิบัติตนในช่วงโรคติดเชื้อไวรัสโคโรนา 2019 สโลแกน คือ ข้อความที่กระชับ เข้าใจง่าย และถือเป็นการสื่อสารที่ทรงประสิทธิภาพทางหนึ่งที่จำเป็นในภาวะวิกฤต บทความชิ้นนี้ได้ลำดับเหตุการณ์สถานการณ์โรคติดเชื้อไวรัสโคโรนา 2019 ในประเทศอังกฤษ ลักษณะการสื่อสารในภาวะวิกฤตของรัฐบาลอังกฤษ งานวิจัยที่เกี่ยวกับในเรื่องการสื่อสารจากรัฐบาลในประเทศอื่นๆ เช่น กานา เวียดนาม จีน ไต้หวัน การใช้สโลแกนในแต่ละช่วงเวลาของประเทศอังกฤษ ความสำคัญของสโลแกน วิเคราะห์ความสำคัญของสโลแกน และบทบาทของรัฐบาลอังกฤษต่อการจัดการโรคติดเชื้อไวรัสโคโรนา 2019
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
ลิขสิทธิ์บทความ
References
มติชน ออนไลน์. (2563). นายกฯ ขอบคุณทุกความร่วมมือแก้ไขโควิด - ติดสโลแกน 'รวมกันติดหมู่ แยกกันอยู่เรารอด'. ค้นจาก https://www.matichon.co.th/politics/news_2101466
สถาบันวิจัยระบบสาธารณสุข (สวรส.) (2563). แบบสอบถามเรื่อง การปฏิบัติตามมาตรการ “อยู่บ้าน หยุดเชื้อ เพื่อชาติ”. ค้นจาก https://www.hsri.or.th/media/news/detail/12521
สุภชาติ เล็บนาค. (2020). บทเรียนโควิด-19 จากไต้หวัน เพราะเจ็บมาก่อน จึงพร้อมเสมอ. ค้นจาก https://www.hfocus.org/content/2020/04/18875
Abdi, S., & Irandoust, A. (2013). The importance of advertising slogans and their proper designing in brand equity. International Journal of Organizational Leadership, 2(2), 62-69.
Akufo-Addo (2020). Address to the nation by president AkufoAddo on updates to Ghana’s enhanced response to the coronavirus pandemic. http://www.presidency.gov.gh /index.php/briefing-room/speeches/1545-address-to-the-nation-by-president-of-therepublic-nana-addo-dankwa-akufo-addo-on-updates-toghana-s-enhanced-response-to-the-coronavirus-pandemic-on-friday-27th-march-2020
Austin Macauley Publishers. (2020). Hands, Space, Face: The Science Behind the Slogan. Austin Macauley Publishers. https://www.austinmacauley.com/blog/coronavirus-insightful-guide-to-protect-yourself
BBC. (2021 January, 6). Covid: England's third national lockdown legally comes into force. BBC News. https://www.bbc.com/news/uk-55554550
Boasiako, J. and Nyarkoh E. (2021) Government Communication during the Covid-19 Pandemic in Ghana, International Journal of Public Administration, 44(13), 1175-1188.
Brooks, L., Morris, S., & Parveen, N. (2020, September 13). The 'rule of six': what are the new UK coronavirus restrictions?. The Guardian. https://www.theguardian.com/world/2020/sep/11/the-rule-of-six-what-are-the-new-uk-coronavirus-rules
Bucatariu, L. (2020). The role of communications in managing a disaster: The case of COVID-19 in Vietnam. In B. George & Q. Mahar (Eds.), International case studies in the management of disasters (tourism security-safety and post conflict destinations). (pp. 169–196). Emerald Publishing Limited.
Christensen, T. & Lægreid, P. (2020) The coronavirus crisis—crisiscommunication, meaning-making, and reputation management, International Public Management Journal, 23(5), 713-729.
https://doi.org/10.1080/10967494.2020.1812455
Coombs, W. T. (2015). The value of communication during a crisis: Insights from strategic communication research. Business Horizons, 58(2), 141–148.
Cowburn, A. (2019, December 13). Brexit timeline: Flashpoints from the 2016 referendum to leaving the EU in 2020. The Independent. https://www.independent.co.uk/news/uk/politics/brexit-timeline-events-uk-leave-eu-referendum-may-boris-parliament-a9310221.html
CreativeReview, (n.d.). 12: HM Gov. (1939) – Keep Calm and Carry On. The history of the Keep Calm and Carry On slogan. from https://www.creativereview.co.uk/keep-calm-and-carry-on/
Denton Jr, R. E. (1980). The Rhetorical Function of Slogans: Classification and Characteristics. Communication Quarterly. 28 (2), 10–18.
Dian, S. (2019) AN ANALYSIS BEHIND SLOGAN “THE ENGLISH COURSE YOU CAN TRUST”AT GLOBAL ENGLISH COURSE PARE KEDIRI. Undergraduate (S1) thesis, University of Muhammadiyah Malang.
Donnelly, L. (2020 September, 13) Scrap 'rule of six' or risk tipping British public over the edge, say scientists. The Telegraph. https://www.telegraph.co.uk/news/2020/09/13/bin-catastrophic-rule-six-say-scientists-risk-tipping-british/
Dreir, N. (2020, March 23). Coronavirus: Coke, Nike, McDonald’s change slogans to promote social distancing. Fox23 News. https://www.fox23.com/news/trending/coronavirus-coke-nike-mcdonalds-change-slogans-promote-social-distancing/UMU7OU6ZEJEVPMZIG56SLUIKUQ/
Francis, S. (2020 December, 19). Covid: Christmas Tier-4 heartbreak for Londoners. BBC News. https://www.bbc.com/news/uk-england-london-55380644
GOV.UK. (2020a). Making a support bubble with another household. Retrieved May 20, 2021, from https://www.gov.uk/guidance/making-a-support-bubble-with-another-household
GOV.UK. (2021a). Vaccinations in United Kingdom. Retrieved May 15, 2021, from https://coronavirus.data.gov.uk/details/vaccinations
GOV.UK. (2020b). Prime Minister's statement on coronavirus (COVID-19): 16 December 2020. Retrieved May 20, 2021, from https://www.gov.uk/government/speeches/prime-ministers-statement-on-coronavirus-covid-19-16-december-2020
GOV.UK. (2021b) Deaths in the UK. Retrieved May 30, 2021, from https://coronavirus.data.gov.uk/details/deaths
GOV.UK. (2021a). Vaccinations in United Kingdom. Retrieved May 15, 2021, from https://coronavirus.data.gov.uk/details/vaccinations
Han, Y. (2021). Situated impoliteness revisited: Blunt anti-epidemic slogans and conflicting comments during the coronavirus outbreak in China, Journal of Pragmatics, 178, 31-42. https://doi.org/10.1016/j.pragma.2021.03.004.
Haskell J. (2021). Anti-mask protesters try to force way into stores at mall caught on camera. Retrieved from https://abc7news.com/anti-masks-mask-protest-rally-covid-face/9375600/
Henderson, S. (2020, September 10). Minister says 'no specific reason' behind maximum of six people gathering.
Yahoo News. https://uk.news.yahoo.com/coronavirus-rule-of-six-social-distancing-covid-072100730.html
Hickman, A. (2020, May 12). PR pros lambast new Government 'Stay alert' slogan as 'unclear' and 'unhelpful' PR Week. https://www.prweek.com/article/1682781/pr-pros-lambast-new-government-stay-alert-slogan-unclear-unhelpful
Hood, C. (1986). The Tools of Government. Chatham House Publishers.
Hope, C. (2020, May 1). The story behind 'Stay Home, Protect the NHS, Save Lives' – the slogan that was 'too successful. The Telegraph. https://www.telegraph.co.uk/politics/2020/05/01/story-behind-stay-home-protect-nhs-save-lives/
Husnayain, A., Fuad, A., & Su, E. C. Y. (2020). Applications of google search trends for risk communication in infectious disease management: A case study of COVID-19 outbreak in Taiwan. International Journal of Infectious Diseases, 95, 221–223.
Joyce, P. (2021). Public governance, agility, and pandemics: a case study of the UK response to COVID-19. International Review of Administrative Sciences, 0(0), 1-20.
La, V. P., Pham, T. H., Ho, M. T., Nguyen, M. H., Nguyen, K. L., Vuong, T. T., et al. (2020). Policy response, social media and science journalism for the sustainability of the public health system amid the COVID-19 outbreak: The Vietnam lessons. Sustainability, 12(7), 2931.
Lee, G., Cai, L.A., & O’Leary, J.T. (2006). WWW.Branding.States:An analysis of brand-building elements in the US state tourism websites. Tourism Management, 27(5), 815- 828. https://doi.org/10.1016/j.tourman.2005.05.016.
Lestari, D., Widodo, M and Agustina, E. (2013). “Pembelajaran Menulis Slogan dan Poster Siswa Kelas VIII SMP Negeri 22 Bandar Lampung.” Beranda, 1(6).
Muhabat, F., Noor, M and Iqbal, M. (2015). Advertisement of School Slogan: Semantic Analysis. European Academic research, 3(1), 419-433.
Nianxi, X. (2009). Political Slogans and Logic. Diogenes, 56(1), 109-116. https://doi.org/10.1177/0392192109102160
Otte, J. (2020, March 12). Everything will be all right': message of hope spreads in Italy. The Guardian.
Owen, J. (2021, August 6). Major new study warns trust issues over Government comms on Covid-19. https://www.prweek.com/article/1724044/major-new-study-warns-trust-issues-government-comms-covid-19
Pardjimin, D. (2005). Bahasa dan Sastra Indonesia. Jakarta: Yudistira
Peci, A., Avellaneda, C. N., & Suzuki, K. (2021). Governmental responses to COVID-19 Pandemic. How are refugees affected by Brazilian responses to COVID-19?. Revista deAdministração Pública, 54(5), 1446–1457.
Perrigo, B. (2019). 'Get Brexit Done.' The 3 Words That Helped Boris Johnson Win Britain's 2019 Election. Time. https://time.com/5749478/get-brexit-done-slogan-uk-election/
Press Association 2021. (2020, September 10). How the Government’s slogans have changed throughout the pandemic. THIS IS LOCAL LONDON. https://www.thisislocallondon.co.uk/news/national/18709418.governments-slogans-changed-throughout-pandemic/
Sanders, K. (2020). British government communication during the 2020 COVID-19 pandemic: learning from high reliability organizations, Church, Communication and Culture. 5(3), 356-377.
https://doi.org/10.1080/23753234.2020.1824582
Skračić, T. and Kosović, P. (2016) “Linguistic Analysis of English Advertising Slogans in Yachting”, Transactions on Maritime Science. 5(1), 40–47.
Stewart, C. (2020, June 18). For which of the coronavirus (COVID-19) slogans, 'Stay alert, Control the virus, Save lives' or 'Stay home, Protect the NHS, Save lives' do you feel you know what the government is asking you to do?. Statista. https://www.statista.com/statistics/1116312/understanding-of-new-coronavirus-slogan-in-great-britain/
Stewart, J. & Clark, M. (2007). The Effect of Syntactic Complexity, Social Comparison, and Relationship Theory on Advertising Slogan. The Business Review, Summer, 7(1), 113-118.
Sušac, V., Bunja, Đ., & Krpan, T. (2016) Communication Effectiveness of Tourism Slogans. Horizons International Scientific Journal, 20, 389-304. http:// doi:10.20544/HORIZONS.A.20.1.17.P19.
Stevens, H. & Shelly, T. (2020, March 31). From ‘It’s going to disappear’ to ‘WE WILL WIN THIS WAR’. The Washington Post. https://www.washingtonpost.com/graphics/2020/politics/trump-coronavirus-statements/
Tam, L. T., Ho, H. X., Nguyen, D. P., Elias, A., & Le, A. (2021). Receptivity of Governmental Communication and Its Effectiveness During COVID-19 Pandemic Emergency in Vietnam: A Qualitative Study. Global Journal of Flexible Systems Management, 1–20. Advance online publication.
Taylor, A. & Berger, M. (2020). When it comes to coronavirus response, superpowers may need to study smaller nations. The Washington Post. Accessed from https://www.washingtonpost.com/world/2020/05/16/when-itcomes-coronavirus-response-superpowers-may-needstudy-smaller-nations/
The Independent Sage Report. (2020). UK government messaging and its association with public understanding and adherence to COVID-19 mitigations: Five principles and recommendations for a COVID communication reset. https://www.independentsage.org/wp-content/uploads/2020/11/Messaging-paper-FINAL-1-1.pdf
The New York Times. (2021). Tracking Coronavirus in the United Kingdom: Latest Map and Case Count. Retrieved from https://www.nytimes.com/interactive/2021/world/united-kingdom-covid-cases.html.
The Week Staff. (2021). Timeline of Covid-19 in the UK. Retrieved from https://www.theweek.co.uk/107044/uk-coronavirus-timeline.
Vietnamnews 2020. Stay strong, a second time. https://vietnamnews.vn/talk-around-town/770363/stay-strong-a-second-time. html. Accessed May 25, 2021.
Waeraas, A. & Maor, M. eds. (2015). Organizational Reputation in the Public Sector. London: Routledge.
Walker, P., Morris, S., Brooks, L. & Booth, R. (2020 December, 16). Covid rules relaxed but Christmas should be small and short, says Boris Johnson.The Guardian. https://www.theguardian.com/world/2020/dec/16/keep-christmas-small-and-short-urges-boris-johnson-covid-coronavirus