สโลแกนกับการสื่อสาร : สหราชอาณาจักรกับโรคติดเชื้อไวรัสโคโรนา 2019 (Covid-19)

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ปัญจภา ปิติไกรศร

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สโลแกนกับการสื่อสาร : สหราชอาณาจักรกับโรคติดเชื้อไวรัสโคโรนา 2019 คือ บทความวิเคราะห์การใช้สโลแกนของรัฐบาลอังกฤษในการสื่อสารกับประชาชน เพื่อวางแนวทางปฏิบัติตนในช่วงโรคติดเชื้อไวรัสโคโรนา 2019 สโลแกน คือ ข้อความที่กระชับ เข้าใจง่าย และถือเป็นการสื่อสารที่ทรงประสิทธิภาพทางหนึ่งที่จำเป็นในภาวะวิกฤต บทความชิ้นนี้ได้ลำดับเหตุการณ์สถานการณ์โรคติดเชื้อไวรัสโคโรนา 2019 ในประเทศอังกฤษ ลักษณะการสื่อสารในภาวะวิกฤตของรัฐบาลอังกฤษ งานวิจัยที่เกี่ยวกับในเรื่องการสื่อสารจากรัฐบาลในประเทศอื่นๆ เช่น กานา เวียดนาม จีน ไต้หวัน การใช้สโลแกนในแต่ละช่วงเวลาของประเทศอังกฤษ ความสำคัญของสโลแกน วิเคราะห์ความสำคัญของสโลแกน และบทบาทของรัฐบาลอังกฤษต่อการจัดการโรคติดเชื้อไวรัสโคโรนา 2019

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