Investment Decision in Common Stocks of Government Savings Bank Employees in the Northern Region
Keywords:
investment decision in common stocks, investment behavior, investment factorsAbstract
This research aimed to 1) study personal factors affecting investment decisions in common stocks, 2) study the relationship between investment factors and investment decisions in common stocks, and 3) study the investment decision-making behavior of employees of the Government Savings Bank in the northern region. The researcher used a questionnaire to collect data from 400 people. The statistics used for data analysis were descriptive statistics, including mean and standard deviation, to describe data characteristics. Inferential statistics included chi-squared and Pearson's simple correlation coefficient to test hypotheses. The results of the study found that most employees of the Government Savings Bank in the northern region were female, aged 31-40 years, single, had a bachelor's degree, and had an average income of 20,001-40,000 baht. The data analysis found that employees of the Government Savings Bank in the northern region with different genders and statuses had similar investment behaviors in terms of investment characteristics and sources of funds. Employees of the Government Savings Bank in the northern region with different ages, education levels, incomes, job positions, and investment experiences had different investment decision-making behaviors in common stocks. In terms of investment characteristics and frequently traded securities groups, there were statistically significant differences at the 0.05 level. The results of the relationship test between investment factors and investment behaviors affecting investment decisions in common stocks revealed that investment decision behaviors in the securities groups were different. Investment behaviors in terms of investment characteristics and sources of funds were not different. In addition, the investment factor, rate of return, was related to investment decision behaviors in common stocks in terms of securities holding and average duration of securities holding.
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