Vol. 4 No. 12 (2025): September - December

Research Article

• 

  The Influence of Environmental Concern, Environmental Knowledge and Perceived Green Brand Image on Purchase Intention of Sustainable Fashion Products among Thai Consumers: An Application of the Theory of Planned Behavior

  Anirut Jongpradit, Suchanya Saichana

  1-20

  • PDF
• 

  BCG Economy Model: Comparative Study of Thai and Foreign Organizations

  Thimpika Ungskul, Natnaree Butlang, Noorhan Dokho, Parami Thongcharoen, Piravan Wan-on, Wipawadi Ritthikan, Chetsada Noknoi

  21-35

  • PDF
• 

  Management of University Business Incubators Towards Sustainability: A case study of regional network institutions in the North

  Teerachai Saowong , Pratsanee Na Keeree

  36-62

  • PDF
• 

  Investment Decision in Common Stocks of Government Savings Bank Employees in the Northern Region

  Nassanan Kulawong, Thitapon Ousawat

  63-83

  • PDF
• 

  A Study of Factors Affecting Undergraduate Student Entrepreneurship in the New Normal Era Higher Education in Thailand

  Sangsuk Pithayanukul, Sunee Pithayanukul

  84-99

  • PDF
• 

  Strategic Management for Creating Competitive Advantages of Environmentally Friendly Event Business: Concepts and Applications

  Chanchai Pommi, Kawpong Polyorat

  100-114

  • PDF
• 

  The Dynamics of Nationalism, Media, and Identity: Influences on Chinese Consumers' Purchasing Decisions Between Domestic and International Brands

  Thacha Tapaneeyakorn, Phatsanan Sriaphiphan

  115-135

  • PDF
• 

  Causal Factors Influencing Entrepreneurial Mindset and Entrepreneurial Intentions among University of Phayao’s Undergraduate Students

  Chanchai Pommi, Tanyatip Kharuhayothin, Kamolpong Ratanasanguanvongs, Burin Buntavong, Khanis Khanissarapornpong

  136-159

  • PDF