ปัจจัยเชิงสาเหตุที่ส่งผลต่อกรอบความคิดของการเป็นผู้ประกอบการและความตั้งใจ เป็นผู้ประกอบการของนิสิตระดับปริญญาตรี มหาวิทยาลัยพะเยา

Chanchai Pommi; Tanyatip Kharuhayothin; Kamolpong Ratanasanguanvongs; Burin Buntavong; Khanis Khanissarapornpong

Authors

Chanchai Pommi School of Business and Communication Arts, University of Phayao
Tanyatip Kharuhayothin School of Business and Communication Arts, University of Phayao
Kamolpong Ratanasanguanvongs School of Business and Communication Arts, University of Phayao
Burin Buntavong School of Business and Communication Arts, University of Phayao
Khanis Khanissarapornpong School of Business and Communication Arts, University of Phayao

Keywords:

entrepreneurial education, entrepreneurial knowledge, self-efficacy, entrepreneurial mindset, entrepreneurial intentions

Abstract

This research aims to examine the influence of entrepreneurial education, entrepreneurial knowledge, and self-efficacy on entrepreneurial mindset and entrepreneurial intentions among undergraduate students at the University of Phayao. The study employed quantitative research methodology, collecting data through an online questionnaire from a stratified random sample of 313 respondents. Data analysis was conducted using partial least squares structural equation modeling (PLS-SEM). The findings revealed that entrepreneurial education had a significant positive influence on both self-efficacy and entrepreneurial mindset, whereas entrepreneurial knowledge significantly positively influenced entrepreneurial mindset but showed no significant effect on self-efficacy. Furthermore, self-efficacy demonstrated a significant positive influence on entrepreneurial mindset, which exhibited a significant positive influence on entrepreneurial intentions. This research provides valuable insights for educational institutions regarding the development of curricula and co-curricular activities that foster entrepreneurial mindset development among students, thereby enhancing the attitudes and skills essential for future entrepreneurial endeavors.

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