Development of Short Clip on TikTok Application to Promote Community-Based Tourism at Elephant Villages in Surin Province

Abstract

This research aimed 1) to develop a short clip on the TikTok application to promote community-based tourism at Elephant villages in Surin province and 2) to study the community’s satisfaction of the short clip developed. The target group for the interview was one person who was Pa Ar Jiang temple’ abbot. The sample group consisted of 30 people living in the area of Elephant villages, Krapho sub-district, Tha Tum district, Surin province. The sample group was selected by convenience random sampling. The tools used in this research were a short clip on the TikTok application and online questionnaires. The research analyzed both qualitative data from interviews and collected the needs of short clip. And analyzed the quantitatively with basic statistics such as frequency, percentage, mean, and standard deviation. The research results found that the development of short clip on the TikTok application to promote community-based tourism at Elephant villages in Surin province has 49 seconds of clip length. There are 6 storylines including 1. recommend places to visit during the long holiday with the way of life of elephant keepers, 2. recommend nature conservation tourism, 3. introduce the Elephant Kingdom Surin, 4. introduce the Elephant World Surin and important check-in, 5. recommend Pa Ar Jiang temple, and 6. recommended homestays at Nong Bua village. The results of studying the overall community’s satisfaction of the short clip developed was at a high level.