A Design Thinking Process of Developing Souvenir Products from Cultural Capital of the Tai Yuan Ethnic Group in Phitsanulok Province DOI:

บทคัดย่อ

This article aims to study the cultural capital of the Tai Yuan ethnic group in Phitsanulok Province, develop products from the cultural capital by using design thinking processes, and evaluate the developed prototype products. The population of this research and development was the ethnic group in Tambon Samokhae, Phitsanulok Province. There are research methods including Step 1 : study the cultural capital of the Tai Yuan ethnic group by collecting data in documents and in the field through in - depth interviews, focus group meetings, and using content analysis. Step 2 : Develop products from the cultural capital by using design thinking processes by designing products in the categories of clothing and decorative items. Step 3 : Evaluate the developed prototype products according to community product standard criteria and evaluate from the satisfaction of those interested in the prototype products using a satisfaction questionnaire. Analyze the data using descriptive statistics. The results revealed that the selected cultural capital of the Tai Yuan ethnic group consisted of the tradition of the ordination ceremony with wooden horses carried by people to the rhythm of musical instruments, and the culture of dressing in navy blue indigo-dyed shirts with red stripes, black red and green sarongs, sash, and red Sai-pla-lai loincloth. To use this knowledge to design and develop products such as clothing and accessories to be souvenirs. It was also found that the product design and development included images of Thai Yuan clothing patterns, wooden horse patterns, and Thai Yuan style dressing products. In addition, the evaluation of the prototype products showed that characteristics of the products met the community product standard criteria and received a high level of satisfaction.