Reading Behavior of People in Moo 3 Community, Tha Pha Subdistrict, Ban Pong District Ratchaburi

Abstract

Objective of this research was to study the reading behavior of people in the community, Village No. 3, Tha Pha Subdistrict, Ban Pong District. Ratchaburi Province The population used in this research is the people of Village No. 3, Tha Pha Subdistrict, Ban Pong District. Ratchaburi Province. The sample group consisted of 319 people. The research tools included: The questionnaire is a check list question and is a rating scale question. Data were analyzed using percentages and averages standard deviation. The findings revealed that residents primarily read once a month for short periods, typically 15 to 30 minutes, mainly during the evening. Reading most frequently occurred at home. While reading, a common behavior was watching television, movies, or series. The study also found that most residents read independently rather than from recommendations. The main purpose for reading was to gain news or general information. When choosing between media formats, participants showed a strong preference for print media over electronic media. Textbooks and cultural content were the most popular among print materials, while Facebook was the most frequently used electronic platform for reading. The main obstacle to reading identified by respondents was a lack of time.