Psychological and Social Factors Influencing Innovation Acceptance Behavior among Academic Support Staff at Srinakharinwirot University
Keywords:
Innovation Acceptance Behavior, Psychological Factors, Social Factors, Academic Support StaffAbstract
This research aimed to (1) analyze the relationships between social situations, psychological characteristics, and innovation acceptance behavior, (2) assess the predictive capability of psychological and social factors on innovation acceptance behavior, and (3) classify academic support staff based on their innovation acceptance behavior. The sample comprised 364 academic support staff at Srinakharinwirot University. Data were collected through questionnaires and analyzed using descriptive statistics, correlation analysis, stepwise multiple regression, and cluster analysis. The findings revealed that (1) innovation acceptance behavior was positively correlated with situational psychological characteristics (r = .645), dispositional psychological characteristics (r = .625), and situational characteristics (r = .582) at the .01 significance level, (2) these three variables collectively explained 56.6% of the variance in innovation acceptance behavior, with situational psychological characteristics being the strongest predictor (β = .342), and (3) staff members could be classified into three groups based on their behavior levels: high (26.92%), moderate (42.86%), and low (30.22%). These findings can be applied to develop targeted policies and strategies for promoting innovation acceptance among different staff groups
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บทความที่ได้รับตีพิมพ์เป็นลิขสิทธิ์ของวารสาร..... depend on policy
