Published: 2026-02-28

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Research Articles

CONCEPTS, OPERATIONS, AND MANAGEMENT MODELS OF INTERNATIONAL INNOVATIVE UNIVERSITIES IN AVIATION AND AEROSPACE

Krit Wongcharern, Nattakarn Chaihawong, Pansak Nernsai

1-14

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PERSONNEL ADMINISTRATION BASED ON GOOD GOVERNANCE PRINCIPLES OF SCHOOL ADMINISTRATORS TO DEVELOP TEACHERS IN BASIC EDUCATION INSTITUTIONS UNDER THE PHETCHABURI SECONDARY EDUCATIONAL SERVICE AREA OFFICE

Kritsada Pananchai, Thasporn Kettanom

15-27

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DECISION-MAKING OF ONLINE RESERVATION THROUGH ONLINE TRAVEL AGENTS AND AIRLINES DISTRIBUTION DIRECTLY

Papon Pornpradit, Thanyarat Khamproh, Jareeyakorn Hwangsuphakitkoson

28-40

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THE DEVELOPMENT OF BLENDED STORYTELLING MEDIA USING THE 5W1H TECHNIQUE TO ENHANCE ENGLISH READING COMPREHENSION OF GRADE 3 STUDENTS

Paphangkorn Madtathawe, Pol Luangrangsee

41-50

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THE DEVELOPMENT OF A LEARNING MANAGEMENT MODEL INTEGRATING DESIGN THINKING WITH GENERATIVE AI ON SCIENCE INSTRUCTIONAL MEDIA CREATIVITY

Piyaporn Wonganu, wira Isaro, Idsararat Makhanpan

51-60

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THE EFFECT OF COLLABORATIVE LEARNING IN THINK PAIR SQUARE SHARE OBTAINING A SQ4R TECHNIQUE ON THE ANALYTICAL READING ABILITY OF HIGH VOCATIONAL CERTIFICATE STUDENTS

Sompond Sriphumma

73-82

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FINANCIAL CONFIDENCE, RISK-TAKING BEHAVIOR, AND SUSTAINABLE SUCCESS IN SME ENTREPRENEURS: A THEORETICAL FRAMEWORK

Ittikorn Tangdoungthip

97-106

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THE RELATIONSHIP BETWEEN ORGANIZATIONAL CLIMATE AND TEACHERS’ TEAMWORK IN SCHOOLS UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE PHRA NAKHON SI AYUTTHAYA

Wiparat Supapear, Suthasinee Wiyaporn , Thansaya Thassopon

107-117

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THE INFLUENCE OF THE 4P’S MARKETING MIX ON CONSUMER PURCHASING DECISIONS OF CLEAN ENERGY VEHICLES IN SONGKHLA PROVINCE

Prasit Rungruang, Lukkhana Damchu, Patumporn Chanowan, Patumporn Hiransalee

128-137

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THE HUMAN RESOURCE MANAGEMENT AND DIGITAL MARKETING STRATEGY ON LOGISTICS EFFICIENCY AND COMPETITIVE ADVANTAGE OF E-COMMERCE BUSINESSES IN BANGKOK AND ITS VICINITY

Pornpanna Laoprawatchai, Varadej Virapat, Teepakorn Sungthong, Budsara Muiing, Patanapong Prommasakha na Sakonnakhon

138-150

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RELATIONSHIPS BETWEEN INNOVATIVE LEADERSHIP OF SCHOOL ADMINISTRATORS AND SCHOOL EFFECTIVENESS UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE PHRA NAKHON SI AYUTTHAYA

Jirasak Chiawkasikorn, Suthasinee Wiyaporn, Thansaya Thassopon

151-160

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AN ANALYSIS OF MOTIVATIONAL FACTORS INFLUENCING THE JOB PERFORMANCE OF LOAN OFFICERS AT UPA BANK

Suprawich Wisedvoramongkol, Chinnaso Visitnitikija

161-171

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OPTIMIZING INVENTORY MANAGEMENT SYSTEMS A CASE STUDY OF FIX INTER TRADING CO., LTD.

Namfon Salagosa, Eakkarath Panyathep, Hasan, Sutida Tubtimsri

172-187

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STUDENTS’ EXPERIENCES OF DECISION-MAKING IN SELECTING AN AVIATION TRAINING PROGRAM AT THE CIVIL AVIATION TRAINING CENTER: A QUALITATIVE STUDY

Siravit Chuchuay, Apirada Jitjing, Warantri Plangwattana

188-198

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FACTORS AFFECTING WORK PERFORMANCE EFFICIENCY OF EMPLOYEES AT PINYO DECOR& CONSTRUCTION CO., LTD.

Kantima Pinyo, Sutham Phongsamran

199-209

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RESEARCH MODELS FOR ENHANCING WISDOM AND MORALITY BASED ON THAI AND INTERNATIONAL BUDDHIST PRINCIPLES

Pairat Chimhad, Wanida Mueanjan, Phrasamu Thanapat Tipwong

210-223

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THE EFFECT OF DIFFERENT DIGITAL CONTENT COACHING MODELS VIA LINE IN TRAINING ON COMMUNITY PRODUCT DEVELOPMENT COMPETENCY OF NON SAWAN VILLAGERS, BAN DAN DISTRICT, BURIRAM PROVINCE

Panupan Ninrattananon, Nootjaree Boonget, Kajohnsak Sanguansat

224-234

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Academic Article

LEGAL LSSUES ARISING FROM STATUTORY GROUNDS FOR THE CESSATION OF MINORITY AND THE ATTAINMENT OF MAJORITY

Jaruayporn Hemrangsee

61-72

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THE TRANSFORMATION OF CAREER-ORIENTED EDUCATION IN THAILAND: FROM STATE-ORIENTED CLERICAL TRAINING TO SELF-RELIANT OCCUPATIONAL EDUCATION

Piya Sakcharoen, Eakasit Chatinthu

83-96

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SOCIAL DEVELOPMENT FOR STRENGTHENING COMMUNITY IDENTITY

Phra Athikan Aphiwit Yiamsuan

118-127

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