Communication Strategy for Agile way of working Case Study : Mirai Team (Bank of Ayudhya Public Company Limited)

Abstract

This research aims to study communication strategy for Agile way of working and opinion on the communication strategy. This is a qualitative research by document analyzing and in-depth interviewing with 2 target groups which are the executives of Mirai Team who are in charge of plan setting for communication strategy and Mirai team members who acknowledged the management communication of Agile way of working. The findings show that the executives communicate the Agile way of working by using change communication tactics by mainly communicate through activities and personal media. The executives also implementing communication strategy with context and communication environment which is the team culture on communicating the agile way of working to their team members. The results found that Mirai team members had positive opinions on the agile concept communication strategy through activities and personal media while there are different opinions on communication strategy with context and communication environment.