The EXPOSURE SATISFACTION AND BEHAVIORAL TENDENCY OF THE USER FOR THE FACEBOOK PAGE WONGNAI VIBES

Abstract

            The research objective was to study exposure, satisfaction and behavioral tendency of the facebook page Wongnai Vibes. Quantitative research collecting data from people who have used the Wongnai Vibes page. The method of collecting data in the form of an online questionnaire was obtained until the sample size of 300 users of the Wongnai Vibes page was obtained. The group of users of the Wongnai Vibes Facebook page were more females than males. In the age range of 18 - 27 years, working as a private company employee and personal income per month 30,000 – 50,000 baht. The use of the Wongnai Vibes Facebook page per week is very frequent. and the Facebook page Wongnai Vibes was used the most during 18.01-21.00. The respondents were highly satisfied with the Wongnai Vibes Facebook page in terms of the content of the marketing mix (7Ps). The Wongnai Vibes Facebook page users were highly satisfied with the location information. and user satisfaction with Wongnai Vibes Facebook page in terms of presentation style Users of the Wongnai Vibes Facebook page were most satisfied with the visual presentation style. As for the trend of real service usage behavior of users of Wongnai Vibes Facebook page, it was found that there was a tendency to really want to use the service. The issue that is intended to continue to follow the Wongnai Vibes Facebook page cafe review data in the long term as possible.