การเปิดรับสื่อ ความรู้ ทัศนคติ และพฤติกรรม การบริโภค Plant-based Food ของกลุ่มวัยทำงาน

Abstract

This research aims to study media exposure, knowledge, attitude and plant based meat consumption behavior of the workable-aged persons. This research is survey research, with samples of 300 individuals who had plant-based meat eaters in workable-aged. The finding shows that the majority of the samples are female in the age range of 26-35 years, with a bachelor’s degree, who were private employees / public organization / independent organization under the constitution with monthly income more than 50,000 baht. The hypothesis test results that the media exposure on plant-based food was positively related to knowledge of plant-based food consumption of working age group, knowledge of plant-based food consumption was positively related to attitudes towards plant-based food consumption of working age group, attitudes towards plant-based food consumption was positively related to plant-based food consumption behavior of working age group and Trend of consumption behavior of working age group in a statistically significant way.