OPINION MEDIA EXPOSURE AND PARTICIPATION TOWARD WARP GVNG CHANNEL OF THAI AUDIENCE

Abstract

This research aims to study the relationship between opinions, Exposure and participation towards WARP GVNG channels with.quantitative research. The research is studied by survey research with collecting data from the sample group that had previously been exposed to content from WARP GVNG channel. and residing in Thailand for 300 people

The research results found that Opinion, Exposure behavior and  Participation of Thai audience towards the Warp Gang channel overall is at high level. The majority of the sample group were males, aged 31-40 years and mostly viewed content from the Warp Gang channel on Monday-Friday (weekdays) than Saturday-Sunday, with favorite genre of . Pop, hip-hop, and R&B music, respectively.

The results was found that the opinion on the content of the WARP GVNG channel and opinions on the WARP GVNG channel have a relationship with exposure in  positive relation. Therefore the  opinion on the moderator and opinions on the production have no relationship with exposure. Exposure has a relationship with participation through liking. Comment and share by viewers of the WARP GVNG channel in  positive relation.