Content analysis of stories in The Ghost Radio program

Abstract

This research article studies narrative content and narrative structure of The Ghost Radio program. Qualitative research with content analysis used to select 30 most viewed stories by purposive sampling on YouTube.com between 1 April 2023 and 31 March 2024. Results were that good or bad ghosts appeared in every story of The Ghost Radio, except for 11.11. Most often apparitions are in non-human forms usually at night or during the evening. In addition, ghosts may appear in multiple locations, especially remote provinces. To cope with hauntings, sacred items and religion are most helpful. For narrative structure, diverse strategies are used to capture audience attention. The commonest strategy is converging ideas, or bringing different parts of a tale or concept to conclude with a main theme and the mountain, of which the first section establishes the foundation, followed by challenges and rising action before reaching a conclusion which a path to the top and the conclusion is unraveled.