A Review of the Relationships between Corporate Communication, Organizational Communication, Public Relations, and Marketing Communication A REVIEW OF THE RELATIONSHIPS BETWEEN CORPORATE COMMUNICATION, ORGANIZATIONAL COMMUNICATION, PUBLIC RELATIONS, AND MARKETING COMMUNICATION

Abstract

This article aims to expand upon the perspective presented in Mazzei's (2013) article "An interdisciplinary approach to new understandings of corporate communication," which portrayed relationships between disciplines as equal, showing both commonalities and differences among fields that provide valuable information for academic curriculum development and research frameworks. However, after reviewing the definitions, scope, and relationships between corporate communication, organizational communication, public relations, and marketing communication, it was found that these four communication fields have different levels of coverage in communication work or management capabilities, which differs from explaining their relationships on the same plane in the context of academic disciplines in educational institutions. The findings indicate that corporate communication has goals and operational scope that encompass all other forms of communication, while marketing communication is another field that holds significant importance in business organizations. Therefore, while this article ultimately presents corporate communication as having a more dominant role than other forms of communication, it simultaneously maintains an open perspective allowing all forms of communication to elevate their organizational importance by suggesting that consideration be given primarily to organizational goals, missions, and stakeholder groups.