COMMUNICATION VIA ONLINE NETWORK FROM WORK FROM HOME OF STAFF’S ADVANCE INFO SERVICE PUBLIC COMPANY LIMITED

Abstract

This research study aims to study the communication effect communication problems and guidelines for the development of communication within the organization to comply with the work-at-home policy to prevent the spread of the COVID-19 epidemic among employees of Advanced Info Service Public Company Limited. The instrument used in this study was a qualitative research, contains an interview employees of Advance Info Service Public Company Limited in Bangkok by studying only the information technology department working from home 100 percent during the spread of the COVID-19 pandemic and analysis of documented data or documented research by reviewing the concept related theories and literature are the concept of internal communication. The study, it was found that measures for employees to work from home 100%, the organization has the nature of communication within the organization depending on the purpose of the communication. There are formal and informal communication styles, and there is a flow of messages that are conveyed in various forms, including communication from top to bottom, bottom-up communication, communication at the same level and cross-functional communication, channels and communication tools used in the organization during this crisis include intranet systems, electronic mail (E-Mail), online meetings via MS-Team and social media such as LINE applications, etc., internal communication is the subject of important announcements during the COVID-19 situation, such as directives, policies, delegating other relevant responsibilities, goals, etc., it is important to have a good communication plan in advance. The content and communication channels chosen are in accordance with the needs and behavior of employees in terms of problems and obstacles found in communication is the distortion of the substance. Silence in the organization status relationship between sender and receiver physical distance communication across hierarchies and inappropriate use of communication channels suggesting guidelines for the improvement of communication within the organization, for example, executives at all levels must focus on communication, face-to-face communication, in which work-from-home situations may involve a variety of communication tools, to meet face-to-face. and make more communication Communicating key issues at the right time and continuous communication.