Communication Strategies to Create Understanding with Business partner in Measures to prevent the spread of Covid-19 of lubricants department, PTT oil and retail business public company limited

Abstract

The objective of this study is to study communications strategy of the lubricants department of PTT Oil and Retail Business Public Company Limited (PTTOR) to create understanding with business partners in measures to prevent the spread of the Novel Coronavirus 2019 (COVID-19) pandemic. Target groups were divided into: 1) companies producing assembly materials; and 2) primary and secondary lubricant manufacturing plants. Data was collected by semi-structured in-depth interviews and formal interview with lubricants department. The result found that the organization has communicated to manage relationships with partners. The studying showed that understanding each partner’s need to forward clear communication. In addition, the organization has the proactive aspect of data collection, implementation plan, practical experience, and evaluation.The communication objectives under the epidemic situation of COVID-19 to inform the understanding and collaboration of partnership abide by the measures. There are 3 phases of communication: 1) Pre-crisis period; the organization are preparing with Business Continuity Management (BCM). 2) Crisis period; Emphasize the content within the measure for trading partners to comply. 3) Post-crisis period; communicate operational methods for the pandemic has extricated. Including, exchange the opinion from operations with partners to developing a collaboration plan.