EXPECTATION, EXPOSURE AND SATISFACTION TOWARD INFORMATION ON THE GOVERNMENT PUBLIC RELATIONS DEPARTMENT REGION 5’S FACEBOOK FANPAGE DURING THE OUTBREAK OF NOVEL CORONAVIRUS (COVID-19)

Abstract

The objective of the research is to study expectation, exposure, satisfaction and tendency of information exposure toward information on The Government Public Relations Department, Region 5’s facebook fanpage during the outbreak of novel coronavirus (covid-19), as well as the relationship between expectation, exposure, satisfaction and tendency toward information exposure and the difference between expectation and satisfaction toward information. This is a quantitative research with a survey approach. Data are collected through online questionnaires from those who follow Facebook Fanpage of The Government Public Relation Department, Region 5 and live in the seven provinces of the Upper South Thailand (Surat Thani, Nakhon Si Thammarat, Chumphon, Ranong, Phangnga, Phuket and Krabi). The samples consist of 300 people who are above 18 years old. The findings reveal that most of samples are female between 25-34 years old, graduated Bachelor’s degree, most occupations are Government official, State enterprise employee and Government employee and most of them live in Nakhon Si Thammarat. The frequency of information exposure toward Facebook Fanpage of The Government Public Relation Department, Region 5 is 1-2 days per week and less than 1 hour each time. Most of them expose to information between 4 P.M. to 8 P.M. The most information exposure form is infographics and the most type of information is Epidemic Situation Report regarding the number of confirmed infected and death of COVID-19 in the seven provinces of the Upper South Thailand. The samples have the most expectation about surveillance regarding information, news, progression and COVID-19 situation in seven provinces of the Upper South Thailand and all country. They also have the most satisfaction about surveillance regarding information, news, progression and COVID-19 situation in seven provinces of the Upper South Thailand and all country. Overall they intend to access to information toward Facebook Fanpage of The Government Public Relation Department, Region 5 at the highest level. The results of hypothesis testing shows that the relationship between expectation toward information and exposure to form of information is moderate. The expectation toward information is highly related to exposure to type of information. The relationship between exposure to form of information and satisfaction of information is moderate. The exposure to type of information is highly related to satisfaction of information. The satisfaction of information is highly related to trend of information exposure. Comparing the expectation and satisfaction of information reveals that satisfaction after exposure to information is higher than expectation before exposure to information toward Facebook Fanpage of The Government Public Relation Department, Region 5.