Content Analysis of Good-Mood Minimalist Cartoon Fanpages in Thailand

Abstract

ABSTRACT

                 The study of Content Analysis of Good-Mood Minimalist Cartoon Fanpages in Thailand was qualitative research. The purposes of this study were to examine the social issues reflected through the content and to analyze the presentation strategies of Cartoon Fanpages utilized content analysis. A sample was selected from 3 participants nominated for the 13th Thailand Social Awards in Best Creator Performance on Social Media were Nud Ped, Khiew Tam and Bear Girlfriend selected through Purposive Random Sampling. Data were collected from the top five most-liked posts of each month during January 1^st to December 31^st in 2024, total 180 posts.

                 The findings revealed that the most frequently reflected social issue in the content of the Cartoon Fanpages was health, followed by economic, environmental and political issues respectively. These issues were analyzed through key narrative elements including theme, conflict, character, setting and dialogue. A model of publication each was found that Nud Ped and Bear Girlfriend Cartoon Fanpages mostly communicated Gag Panel while Khiew Tam primarily adopted a style of social satire. An analysis of the presentation strategies of Popular Culture Model Cartoon Fanpages in relation to the social context based on semiotics concept were icon, index and symbol with an interpretation and construction. The Cartoon Fanpages utilized popular cultural such as sports, animation, music, consumerism, memes including festivals as presentation strategies reflected the significant of popular culture in communicating and public awareness of widely discussed social issues in Thai society.

Keywords: Cartoon Fanpages, Social Issue, Content Analysis, Presentation Strategies