Media Exposure and Engagement in Socially Responsible Activities in Rayong Province by Workers of PTT Global Chemical Public Company Limited

Abstract

The objectives of this research are to study the media exposure of workers of PTT Global Chemical Public Company Limited and their engagement in socially responsible activities, to study the difference between their background and media exposure, and to study the relationship between their media exposure and engagement in socially responsible activities in Rayong Province. This is a survey research. The population consists of 320 samples out of 4,972 workers of PTT Global Chemical Public Company Limited, through quota sampling of business groups. Data, collected through online self-administered questionnaire posted on Facebook and LINE Application during 1-30 June 2021, are analyzed using descriptive and inferential statistics. The finding shows that the samples have a high media exposure about social responsibility, with greater exposure to online than offline media. In addition, they have a moderate engagement in socially responsible activities, with the highest score in the days on which activities are held, followed by engagement in assessment, planning, and setting of issues, respectively. Hypothesis testing reveals that workers with different years of service and work positions show significantly different media exposure, while those in different business groups show no significant difference in media exposure. It is also found that the media exposure has a positive relationship with the engagement in socially responsible activities, with greater exposure to offline than online media whether it comes to overall engagement, setting of issues, planning, or assessment. The only exception is found in the engagement on the days when activities are held where there is greater exposure to online than offline media.