MEDIA EXPOSURE AND SATISFACTION OF EGAT LEARNING CENTER FACEBOOK FANPAGE

Abstract

The objectives of this independent study, Media Exposure and Satisfaction of EGAT Learning Center Facebook Fanpage are 1) to investigate media exposure relating to the Facebook users of “EGAT Learning Center” 2) to describe user satisfaction toward public relations of “EGAT Learning Center” Facebook page 3) to distinguish demographic characteristics of media exposure and user satisfaction toward public relation of “EGAT Learning Center” Facebook page 4) to identify relationship between media exposure and user satisfaction towards public relations of “EGAT Learning Center” Facebook page. Research method used is survey research with 278 respondents who were followers of “EGAT Learning Center” Facebook Fanpage. The results indicate that followers of “EGAT Learning Center” Facebook fanpage were highly satisfied when well exposed to public relations media content. A change in demographics did not make any difference in how the followers exposed to media, in terms of format of contents, nature of contents and interactive activities. However, gender demographic of the followers was only one characteristic that did not differ in user satisfaction toward public relation of the page. Overall, there was a significantly positive correlation between media exposure and satisfaction toward public relations works. The positive correlation is at a very high level (r = 0.738).