Knowledge Management with English Language Skills in Religious Tourism Destinations, Chiang Rai Province DOI:

Abstract

This research aimed to study the community's English language knowledge management in Buddhist archaeological sites in Chiang Rai. It sought to establish knowledge management approaches regarding English skills for communities in these Buddhist archaeological sites, using knowledge management processes. Additionally, it aimed to propose strategies for managing English language knowledge in Chiang Rai's Buddhist archaeological sites. This research was qualitative. The population consisted of 80 monks/individuals from three temples in Chiang Rai province including Wat Phra Kaew, Wat Rong Suea Ten, and Wat Phra That Pha Ngao. The research tools included in-depth interviews and focus group discussions. The study found that the overall knowledge management of English language skills within the communities surrounding Buddhist archaeological sites in Chiang Rai was limited. Monks, novices, and community members possessed minimal English language knowledge and skills, and there was no formalized knowledge management structure within the community. Additionally, it showed the lack on systematic approach in developing English language skills among personnel and in these Buddhist archaeological sites. The recommendations for improving English knowledge management showed general consensus : all parties agreed on the need for serious implementation of English language skill management in Chiang Rai’s Buddhist archaeological sites. This need arose because each temple received a large number of English-speaking international tourists daily. However, communication across the four language skills; listening, speaking, reading, and writing remained insufficiently effective. The study emphasized the necessity for strong support and serious promotion to improve these skills in the community.