Packaging Design and Digital Media Development for the Promotion and Value Enhancement of of the Herbal Growers Community Enterprise in Nong Khu Subdistrict, Na Dun District, Maha Sarakham Province DOI:

Abstract

This research aimed to: 1) design a brand and packaging for a community enterprise group of herbal growers in Nong Khu Subdistrict, Na Dun District, Maha Sarakham Province; 2) develop digital media to promote and upgrade the community products of the community enterprise group of herbal growers in Nong Khu Subdistrict, Na Dun District, Maha Sarakham Province; and 3) evaluate the satisfaction of the community enterprise group in Maha Sarakham Province with the digital media for promoting and upgrading their products. The results showed that the brand and packaging design, evaluated by three experts, had an average score of 4.85, indicating very good quality, demonstrating suitability in terms of image, identity, and relevance to the community context. The developed digital media for promoting and upgrading community products, evaluated by three experts, had an average score of 4.87, also indicating very good quality, reflecting the completeness of content presentation, communication, and attractiveness. Furthermore, the satisfaction of the sample group with the digital media for promoting and upgrading community products was also assessed. The researchers used accidental sampling from 50 followers of the Nong Khu Subdistrict Community Enterprise Facebook group and 50 members of the general public who visited the group, totaling 100 people. The results showed an average score of 4.45, which is considered high. This indicates that creating a brand identity for "Chonphrai" from cultural capital can elevate community products and create a positive and memorable brand image.