The Knowledge Management for Dissemination of I-San Local Wisdom: Invention of Phuang Ma-Hotra Paper Craft (I-San Garland) DOI:

Abstract

This research aimed to: (1) build a knowledge management of the invention in Phoang Ma-Hotra paper craft (I-San garland) wisdom and (2) bring a knowledge of the invention of Phoang Ma-Hotra paper craft that systematic organization to apply for workshop activity and dissemination to local community. This research employed a multi-step research methodology; qualitative research methods–i.e. interviews with local scholars combined with studies from textbooks were used to extract knowledge of the invention of Phoang Ma-Hotra paper craft and focus group discussions with workshop participants, and action research methods–i.e. organizing workshop activities, participatory observation and after action review (AAR). The analysis used the concept of the knowledge management model Seki (SECI Model). The results showed there is a knowledge management in the invention of Phoang Ma-Hotra paper craft from “tacit knowledge” to “explicit knowledge”–i.e. origin, importance, meaning, characteristics, steps and how to make it in the form of various media; brochures, exhibition banner and computer programs for creating ready-made website Canva to suit the target group of learners of different ages. There were 6 workshop activities to local communities with the average level of satisfaction assessment on utilization at the highest level (4.50). In addition, the results of utilization were followed up to show that the communities have to be used the knowledge for real benefit–i.e. use for merit making of the community traditions, artificial expansion with other durable materials and disseminate to other people which revolves in cycle loop according to the SECI Model.