Digital Media Design for the Herbal Medicine and Community Health Wisdom Learning Center, Ban Sala Din, Maha Sawat Subdistrict, Phutthamonthon District, Nakhon Pathom Province DOI:

Abstract

This article aims to study and design digital media for the Herbal Medicine and Community Health Wisdom Learning Center, to evaluate its appropriateness, and to assess user satisfaction with the digital media developed for the learning center through a mixed-method research approach. The research methodology encompassed studying the context and identity of the area through document analysis, interviews, and site surveys to formulate design challenges. This process involved establishing visual art graphic elements and design principles, developing design concepts, and creating digital media for the learning center. A participatory approach was implemented, wherein five community representatives and experts contributed their insights and recommendations while evaluating the appropriateness of the designs to facilitate improvements. Subsequently, satisfaction assessment was conducted using questionnaires to collect data from 115 respondents selected through accidental sampling. The data was analyzed using mean and standard deviation (S.D.) to interpret satisfaction levels. The research findings revealed that the digital media design incorporated primary color schemes derived from the community's identity, specifically Lotus Green (Bua Luang) and the brown tones reminiscent of Rice Crackers and local boat (Ruae Mart). The design portfolio encompassed logo creation, character design, signage systems, exhibitions, decorative elements, and learning materials. The digital media package design demonstrated exceptional appropriateness across all dimensions (Mean=4.77, S.D.=0.42) and achieved the highest level of satisfaction (Mean=4.64, S.D.=0.51). Additional recommendations suggested expanding content to include commonly found medicinal herbs in daily life, incorporating VR and AR technologies to enhance virtual herb garden tours or to demonstrate three-dimensional herbal applications, and developing a maintenance manual to empower the community in performing basic upkeep and repairs independently.