Motivation Influencing to Career Decision for Hospitality Industry after Graduation of Senior Bachelor of Business Administration Program in Hotel and Tourism Management, Faculty of Hospitality Industry, Kasetsart University, Kamphaeng Saen Campus

Abstract

This research aims: 1) explore the motivation factors affecting career
decision-making of in the hospitality industry post-graduation of senior students enrolled in the Bachelor degree of Business Administration program, majoring Hotel and Tourism Management, Faculty of Hospitality Industry, Kasetsart University, Kamphaeng Saen Campus, and 2) investigate the decision-making process regarding hospitality industry career among their industry post-graduation. Data were gathered through a questionnaire distributed to a sample of 200 senior students enrolled in majoring Hotel and Tourism Management major, Business Administration Program, Faculty of Hospitality industry, Kasetsart University, Kamphaeng Saen Campus, during the academic year 2023, and the statistics were analysed by using frequency, percentage, mean, and standard deviation.
The research findings revealed that overall motivation factors of senior students of 200 were predominantly at the highest average level, ranking from domains: job characteristics (x̅= 4.33, S.D. = 0.70), followed by remuneration and benefits (x̅ = 4.32, S.D. = 0.74), working environment (x̅= 4.36, S.D. = 0.71), career advancement opportunities (x̅= 4.33, S.D. = 0.71), job security (x̅= 4.34, S.D. = 0.70), and social aspects (x̅= 4.32, S.D. = 0.77)

Furthermore, senior students enrolling in the Bachelor degree of Business Administration program, majoring Hotel and Tourism Management, Faculty of Hospitality Industry, Kasetsart University, Kamphaeng Saen Campus, would tend to choose towards in the hotel industry careers, followed by aviation and tourism industries. This preference stemmed from would result in the received appropriate remuneration and welfare which would be sufficient for their livings with 28.42% of respondents’ preferences.