The Information Design to Promote Tourism at Wat Yai Suwannaram, Phetchaburi Province

Abstract

This study aims to 1) to study the information needs, 2) to design the information media, 3) to evaluate the quality of the information media, and 4) to study the satisfaction of tourists toward the information media for promoting tourism at Wat Yai Suwannaram, Phetchaburi Province. The sample was divided into 3 groups. Group 1, for studying the information needs, consisted of 384 tourists visiting Wat Yai Suwannaram, Phetchaburi Province. Group 2, for evaluating the quality of the information media for promoting tourism at Wat Yai Suwannaram, Phetchaburi Province, consisted of five experts selected by purposive sampling, including experts in public relations media design, information design, and information science and digital content. Group 3, for studying satisfaction toward the information media, consisted of 384 tourists visiting Wat Yai Suwannaram, Phetchaburi Province. The research instruments included a questionnaire on information needs of tourists visiting Wat Yai Suwannaram, Phetchaburi Province, electronic information media of Wat Yai Suwannaram, Phetchaburi Province, a media quality assessment form, and a satisfaction assessment form for the electronic information media. Data were collected through field study and online questionnaires.

The findings revealed that 1) tourists had the highest information needs regarding the history of the temple, followed by the highlights and significant points of the temple, photo or viewpoint spots within the temple, maps, and travel routes. The preferred format of information was multimedia video, and the most accessed social media platform was TikTok, followed by YouTube and Instagram, 2) The design of information for promoting tourism at Wat Yai Suwannaram, Phetchaburi Province, was developed according to the 5 steps ADDIE Model, resulting in successful and practical information design in the form of a booklet as both electronic and printed media, and 6 video media. Both media formats included bilingual subtitles in English and Chinese and employed augmented reality (AR) technology to present the content within the booklet, 3) The overall quality of the information media for promoting tourism at Wat Yai Suwannaram, Phetchaburi Province, was rated as good, both for video media and graphic media in the booklet, and 4) The overall satisfaction of tourists toward the information media was at the highest level, both for the video media and the graphic media in the booklet.