The Use of English in Thai Slang on Facebook: A Morphological and Semantic Analysis
Keywords:
Slang expression, code-mixing, social media, FacebookAbstract
The objectives of this study are 1) to analyze the word formation processes of Thai slang that uses English elements, and 2) to examine the semantic changes of these words when used as Thai slang on Facebook. The data were collected from ten popular Thai Facebook pages. 74 English-originated slang words were qualitatively examined using a qualitative descriptive method, utilizing morphological categories by Mattiello (2013) and semantic typologies by Ullmann (1962). The results reveal the most productive morphological process was compounding (56.74%), often with Thai-English compounds (e.g., ทัวร์ลง, พ่อไมโครเวฟ), followed by affixation (13.51%) such as ทีม-, or -คีย์บอร์ด, as morphological models for expressive meaning. There were also clipping (เว่อร์), alphabetism (MVP, ROV), and reduplication (ฟีล ๆ), but less so. Surprisingly, real blending was not observed, which would suggest a preference for syntactic over phonemic innovation. The most prevalent process semantically was metaphorization (41.89%), as in words like เต็มกราฟ and ชั้น G, involving symbolic reinterpretation in terms of Thai culture. Narrowing (24.33%) and pejoration (12.16%) were likewise prevalent, with words likeเช็คบิล conveying a negative meaning. No examples of amelioration were found. These findings are evidence that not only do Thai speakers borrow English words, they also actively resemantify them through culture-inseminated linguistic creativity.
References
Bank Sitthinunt. (2567, สิงหาคม 16) อินไซต์โลกดิจิทัลของประเทศไทยจาก Digital Insights Thailand Report 2024. Contentshifu. https://contentshifu.com/blog/digital-insights-thailand/
Benchamas, A., & Wilaiporn, S. (2023). The creativity in Thai slang creation on social media. Journal of Liberal Arts Ubon Ratchathani University, 13(1), 39–53. https://so06.tci-thaijo.org/index.php/jounal-ubu/article/view/256764
Choomthong, D. (2017). Characteristics of slang terms in online discussion among Thai stock investors. NIDA Journal of Language and Communication, 22(30), 81–105. https://so04.tci-thaijo.org/index.php/NJLC/article/view/94730
Jiamthapthaksin, R., Setthawong, P., & Ratanasawetwat, N. (2016). A system for popular Thai slang extraction from social media content with n-gram based tokenization. In 2016 8th International Conference on Knowledge and Smart Technology (KST) (pp. 130–135). IEEE. https://doi.org/10.1109/KST.2016.7440478
Kanchanabundhu, K., & Trakulkasemsuk, W. (2022). Shift to impress: How Thai LGBTs create new terms in their daily chats. rEFLections, 29(3), 621–637. https://doi.org/10.61508/refl.v29i3.262413
Kulkarni, V., & Wang, W. Y. (2018). Simple models for word formation in English slang. In Proceedings of the 2018 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies, Volume 1 (Long Papers) (pp. 1424–1434). Association for Computational Linguistics. https://doi.org/10.18653/v1/N18-1129
Liu, S., Gui, D.-Y., Zuo, Y., & Dai, Y. (2019). Good or bad slang? Embedding internet slang in persuasive advertising. Frontiers in Psychology, 10(1025). http://doi.org/10.3389/fpsyg.2019.01251
Maghfira, N., & Pratiwi, S. D. (2022). Analysis of the use of English in slang on video content used by TikTok content creators. Deskripsi Bahasa, 5(1), 20–24. https://doi.org/10.22146/db.v5i1.4962
Mamasalieva, Z. (2024). Pragmatic Peculiarities of English Slang in Online Communication. Western European Journal of Linguistics and Education, 2(5), 435 – 439.
Mattiello, E. (2013). Extra-grammatical morphology in English: Abbreviations, blends, reduplicatives, and related phenomena. De Gruyter Mouton.
Nazir, M., Mehmood, A., & Mehmood, A. (2024). Humor and slang as linguistics tools: A study of audience engagement strategies among social media influencers. Journal of Applied Linguistics and TESOL, 7(4), 960 – 969.
Pewpalaplow, C., Pansila, A., Thamdecho, H., & Chanaroke, U. (2023). The use of slang in teenagers’ Facebook pages. Journal of English Language and Linguistics, 3(1), 29–36. https://doi.org/10.62819/jel.2022.105
Rahman, A., Supeni, A., & Mahmud, S. (2022). Semantic shift of English internet slangs used in social media. Journal of Language and Literature Education, 9(1), 12–20.
Sabri, N. A., Hamdan, S. B., Nadarajan, N. M., & Shing, S. R. (2020). The usage of English internet slang among Malaysians in social media. Selangor Humaniora Review, 4(2), 15–22. https://doi.org/10.37134/shr.vol4.2.3.2020
Sabrina, A. N. (2021). Internet slang containing code-mixing of English and Indonesian used by millennials on Twitter. Kandai, 17(2), 153–165. https://doi.org/10.26499/jk.v17i2.3422
Sangsarai, P. (2021). The use of English loan words of Thai people on Twitter application [Master’s independent study, Thammasat University]. Thammasat University Library. http://ethesisarchive.library.tu.ac.th/thesis/2021/TU_2021_6321040146_ 15930_19699.pdf
Sita, Y., Moungsawad, A., & Sitthatheerawat, T. (2023). The study of slang usage in beauty pageant Facebook fan pages among Thai fans. Phranakhon Rajabhat Research Journal (Humanities and Social Sciences), 18(1), 156–164.
Unthanon, K., Chanthao, R., & Dandee, W. (2024). Word formation of new vocabulary in Thai dictionary. Journal of Language and Culture, 43(1), 179–198.
Ullmann, S. (1962). Semantics: An introduction to the science of meaning. Basil Blackwell.
Wedananta, K. A., Padmadewi, N. N., Artini, L. P., & Budasi, I. G. (2023). Slang words used by Balinese Generation Z in Instagram communication. Theory and Practice in Language Studies, 13(8), 2097–2106. https://doi.org/10.17507/tpls.1308.26
Yiamkhamnuan, J. (2011). The mixing of Thai and English: Communicative strategies in internet chat rooms. Kasetsart Journal of Social Sciences, 32(3), 478–492. https://so04.tci-thaijo.org/index.php/kjss/article/view/246758
Yusuf, Y. Q., Fata, I. A., & Aini, R. (2022). “GOTCHUU!”: The use of slang in social media by Generation Z. LiNGUA: Jurnal Ilmu Bahasa dan Sastra, 17(2), 167–174. https://doi.org/10.18860/ling.v17i2.17756
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Journal of Humanities and Social Sciences Nakhon Pathom Rajabhat University

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Journal of Humanities and Social Sciences Nakhon Pathom Rajabhat University