Online Media that Affects the Decision to Choose a Street Food in Chiang Mai

Abstract

When it comes to street food or street food (Street Foods) with foreigners’ Thai street food is one of the first things that foreigners think of. This makes street food look like one of the Thai cultures that foreigners want to try. More importantly, it also indicates that eating is a big issue for Thai people. Wherever you go There is absolutely no way to starve to death. The abundance of rice, and fish dishes in Thailand As a result, many bureaus rank Thai street food at the top of the world. The World Street Food Congress has named Thai street food as one of the top three foods. or CNN news agency also cited Bangkok as one of the 23 cities around the world with the best street food in the world for 2 consecutive years and data from Euro monitor International Global food market research company It is estimated that in 2017, street food in Thailand was able to generate sales of 271,355 million baht, thus attracting tourists. and generate substantial income for the country. This paper aimed to study 1) online media that affects the decision In choosing Street Food in Chiang Mai. This is quantitative research. The target group for this study consisted of study 400 Thai tourists choosing a specific model. The research tools were being consisted of a questionnaire with a precision between 0.67 - 1.00 and a confidence value of 0.894. The data were analyzed by using the frequency, percentage, mean, and standard deviation. The results of the study found that most of the frequency of using social networks is 4-8 hours. The device used to access social media is a mobile phone. Social Media Influencing Food Tourism Decisions in Thailand overall at the highest level, overall was at a high level, which were considered individually by order of average from highest to lowest, namely, Photo Sharing, Social Network,Discuss, Review, Opinion, Online Video, and Weblogs respectively.