The Discourse on Cultural Communication on Meaning, Value, Identity, Truth and Otherness: A Case of Word Formation in Administration of the Onseon Long Drum Tradition of Isaan Folklore Good

Abstract

 The rapid change of communication also determines the value, meaning, wisdom, accumulation of experience, knowledge, folk technology, and stories, whether food, clothing, music, courtship and so on, are behaviors amongst the traditions of unity with the Heat Kong Song. Thus, this article aimed to present the discourse on cultural communication on meaning, value, identity, truth, and otherness: a case of word formation in the administration of the Onseon long drum tradition of Isaan folk good. The purpose of the study is to interpret the context of cultural communication on meaning, value, identity, truth, and otherness. The data was gathered using the document approach, participatory observations, and individual interviews with relevant people, including village leaders, coworkers, long drum players, and tourists. The results showed that the cultural communication on the Isaan Long Drum has been a popular tradition for a long time, while the local organizations were the supporters who also supported the budget and publicized this annual festival "Onseon Isaan Long Drum." This meant that the "Long Drum" was used to convey the uniqueness of Isaan, which pulled the other contemporary cultures to communicate the tourism, for example, dressing, playing, and contests. This communication affected the areas of fighting for meaning, uniqueness, and others. There were 3 periods of cultural communication; 1) preparing the festival, "Long Drum Festival" has been known as one of the Thai cultures that have been communicated academically through the government and local organizations and the local villagers who used "Long Rum" for their hobby, and the festival would communicate through telling one to one communication about the beauty and appreciation of "Long Drum" because this was the prominent, knowledgeable, and valuable point of the community which was almost forgotten; 2) communication during the festival of Long Drum, which was communicated academically through the government organizations and villagers for example; the Long Drum contest, the contest of Miss Long Drum, craftsman, beauty, beautiful, fun, and creative drum beating; and 3) communication after the festival. At the beginning of the period, communication was presented through photos shown on the board and video recordings. Nowadays, there is participation between organizations and villagers to report the government’s results, processes, and expenditures. Besides that, the other coworkers used social media to share information about this festival, such as Facebook and YouTube.