Innovation Management of Improving Business Strategy in CCIC Company, China

Qunhui Du; Pongsiri Kamkankaew; Phithagorn  Thanitbenjasith; Hui Guo

doi:10.60027/ijsasr.2023.2987

Authors

Qunhui Du Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0009-0005-2779-9371
Pongsiri Kamkankaew Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0000-0002-5885-4805
Phithagorn Thanitbenjasith Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0000-0002-8967-8285
Hui Guo Innovation Collage, North-Chiang Mai University, Thailand https://orcid.org/0009-0000-2083-0675

DOI:

https://doi.org/10.60027/ijsasr.2023.2987

Keywords:

Innovation Management; , Business Strategy; , Organizational Development

Abstract

Background and Aim: Innovation is the process of introducing new ideas and processes within an organization, transforming them into valuable products, services, or methods of operation. This research aims to investigate the perception levels of innovation management of improving the business strategy in CCIC Company and study the guidelines for innovation management of improving the business strategy in CCIC Company, China.

Materials and Methods: This research is a quantitative research method. The number of 323 employees of CCIC Company is identified as a sample group of this study. The questionnaire was used as a tool to collect data in this study. The statistical values such as mean and standard deviation were used for data analysis, to define the information that was presented.

Results: The results found that the perception levels of innovation management of improving the business strategy in CCIC Company of high levels and the level of perception of business strategy had a moderate level. Innovation involves problem-solving, project selection, product development, and commercialization, with Digital Leadership ensuring stability, growth, and competitive advantage for CCIC Company.

Conclusion: High perception of innovation management and moderate perception of business strategy for CCIC Company, focusing on problem-solving, project selection, product development, and commercialization. Organizations must explore innovative approaches, engage employees in education and strategic planning, and acquire management analysis expertise to gain a competitive edge. Prioritizing work experience, knowledge, and skill acquisition is crucial for organizational success. Technology usage can enhance efficiency and development.

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