The Investigation of Competitive Strategic Orientations of Export Companies in Suzhou City, China

Xiwen Xu; Pongsiri Kamkankaew; Phithagorn  Thanitbenjasith; Yu-Chen Wei

doi:10.60027/ijsasr.2023.2992

Authors

Xiwen Xu Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0009-0008-3038-2480
Pongsiri Kamkankaew Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0000-0002-5885-4805
Phithagorn Thanitbenjasith Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0000-0002-8967-8285
Yu-Chen Wei Innovation Collage, North-Chiang Mai University, Thailand https://orcid.org/0009-0001-7914-7683

DOI:

https://doi.org/10.60027/ijsasr.2023.2992

Keywords:

Competitive Strategy; , Strategic Orientations; , Export Companies

Abstract

Background and Aim: Exporting has different productivity effects on Chinese firms depending on their competitive strategic orientations. This research aims to investigate the opinion level of competitive strategic orientations of export companies in Suzhou City, China, and to study the guidelines of competitive strategic orientations of export companies in Suzhou City, China.

Materials and Methods: The quantitative research approach is going to be followed for this paper's investigation. 109 enterprises in Suzhou City that are involved in exporting will make up the entire sample size for the research. To collect information for this inquiry, a questionnaire was used as the primary tool of data collection. To do data analysis and determine the data that was given, statistical characteristics such as the mean and standard deviation were utilized.

Results: The study examines export enterprises in Suzhou, China, and finds moderate degrees of technology, learning, and market orientations. The aim is to improve these companies' competitive strategic orientations. Market orientation focuses on customer requirements, while competitive orientation fulfills competitors' dormant requirements. A learning orientation fosters a culture of learning, expansion, and innovation, with core values of commitment, open-mindedness, and shared goals.

Conclusion: The study analyzes Suzhou export enterprises' technology, learning, and market orientations, aiming to enhance competitive strategic orientations, customer requirements, and innovation through a learning culture. Suzhou City export companies should differentiate, educate employees, reduce costs, and implement quality manufacturing. Prioritize technological, product, process, and communication innovation, while focusing on long-term future growth and market-demanding strategies.

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