High-quality Development Model of Industrial Integration of Sports Characteristic Towns in Northeast China

Zhiliang Song; Nopporn  Tasnaina

doi:10.60027/ijsasr.2024.3999

Authors

Zhiliang Song Faculty of Sports Science and Technology, Bangkokthonburi University, Thailand https://orcid.org/0009-0008-1411-3571
Nopporn Tasnaina Faculty of Sports Science and Technology, Bangkokthonburi University, Thailand https://orcid.org/0009-0001-6086-0657

DOI:

https://doi.org/10.60027/ijsasr.2024.3999

Keywords:

Northeast Region; , Sports Characteristic Town; , Industrial Integration

Abstract

Background and Aims: The integrated development of industries is an important part of promoting the supply-side reform of sports-characteristic towns in China and cultivating a new economy and new driving force for sports development. This study aimed to develop a model to operate sports tourism events in Northeast China. and to confirm the developed model by stakeholders on satisfaction, appropriateness, and practicability.

Methodology: The researcher performed the following research steps. The first step was to survey the current situation of 1200 customers in 6 cities in Northeast China. After that, a total of 20 experts were interviewed. Subsequently, the researcher entered the step of gathering ideas and placing elements on different levels, involving a total of 22 experts. When confirmed by the experts, all three dimensions of elements were brought into prioritization using the Analytical Hierarchy Process (AHP) hierarchical model.

Results: (1) The demand characteristics of the consumption market in small towns with sports characteristics in Northeast China are mainly young and middle-aged men with higher educational background, more knowledge worker, and higher per capita monthly household income; Most consumers have a strong sense of sports and leisure, and recognize the role of sports and leisure, but do not have a deep understanding of sports and leisure items, consumers are keen on mountain sports, water sports, air sports, and so on, most consumers stay a short time, the amount of consumption is low, to the weekend short-distance personal or family-based travel. (2) The evaluation system of influencing factors of industry integration development of the small town with sports characteristics mainly includes five first-level indexes, such as government support, technological innovation, market demand, etc., industry development guide funds, government support provisions and other 18 secondary indicators. (3) There are three most representative models in the industry integration development of small towns with sports characteristics in our country. Vertical extension mode, horizontal extension mode, mixed cross mode.

Conclusion: The high-quality development model of industrial integration of sports-characteristic towns in Northeast China could be summarized as First-Level Indicators with a total of 5 aspects and Second-Level Indicators with a total of 18 aspects. All experts opined that the resulting model was reliable. When put into practice, relevant agencies could apply it.

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