Factors Influencing User's Continuance Intention Towards E-CNY Payment in Shanghai, China

Qizhen Gu; Pan  li

doi:10.60027/ijsasr.2024.4283

Authors

Qizhen Gu Assumption University, Thailand https://orcid.org/0009-0004-1157-3848
Pan li Assumption University, Thailand https://orcid.org/0009-0000-2324-740X

DOI:

https://doi.org/10.60027/ijsasr.2024.4283

Keywords:

E-CNY; , Continuance Intention; , Satisfaction;, Perceived Risk; , Digital Currency Adoption, , Mutiple Linear Regression

Abstract

Background and Aim: In modern society, there is a growing desire to use mobile phones to make m-payments instead of cash, credit cards, and other payment methods. This study examined the current situation of the E-CNY payment users' continuance intention by applying the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Acceptance Model (TAM).

Materials and Methods: A sample of 311 valid respondents who lived in Shanghai, China, and had experience using E-CNY payments participated in an online survey using convenience and snowball sampling. A quantitative method applies multiple linear regression.

Results: As a result, Satisfaction showed the most decisive influence among other variables, followed by perceived risk, which negatively influenced continuance intention. Perceived usefulness and perceived ease of use showed significant influences. Hedonic motivation did not show a substantial influence on continuance intention.

Conclusion: According to this study, improving users' continuance intention to use the E-CNY payment first is improving the interface of the E-CNY payment. Secondly, it should promote the potential risk of this payment method to be relatively low, applying anti-fraud measures and resolving conflict processes. These findings emphasize the importance of user satisfaction and risk perception in shaping the continued use of E-CNY, with implications for policymakers and practitioners looking to promote digital currency adoption and usage.

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