Guidelines Policy of Sports Parks Management in Fuzhou
Abstract
Background and Aim: As the public's demand for sports and fitness continues to grow, the importance of sports parks is becoming more apparent. However, there are currently many problems in the management of sports parks in Fuzhou, which urgently need to be improved and upgraded. To improve the management of sports parks in Fuzhou, the objectives of this study are 1) to study the current situation of sports parks in Fuzhou,2) to propose the guidelines policy of sports parks management in Fuzhou,3) to validate the feasibility of the guidelines policy of sports parks management in Fuzhou.
Materials and Methods: This paper takes seven sports parks in Fuzhou City as the research object and uses questionnaires and interviews, focus group discussions, and other research tools to investigate 14 managers, 97 employees, 379 children’s consumers, and 386 adult consumers in Fuzhou City Sports Park. SPSS software was used to analyze the obtained questionnaire data with descriptive statistics. In addition, the results of the study were validated and evaluated by a connoisseurship of 9 experts and a focus group discussion of 14 stakeholders to verify the feasibility and appropriateness of the study.
Results: The results of the study show that sports parks in Fuzhou City have 10 advantages, such as sufficient venues, but also 12 disadvantages, such as insufficient services. Sports parks also face six opportunities, such as government support, and six threats, such as insufficient promotion and publicity. A guidelines policy for sports parks management in Fuzhou City is proposed, which includes 28 policies in five dimensions: service management, operation management, personnel management, safety management, and operation management. The guidelines policy has been validated and evaluated through connoisseurship and focus group discussions and has been recognized as feasible and appropriate by experts and relevant stakeholders.
Conclusion: The study shows that the guiding policy is appropriate, feasible, and necessary, and has a positive contribution to improving the management level of sports parks in Fuzhou City, enhancing service quality and consumer satisfaction, and can provide theoretical references for the management of sports parks in Fuzhou City.
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