Vol. 5 No. 13 (2026): January - April

PDF

Published: 2026-04-30

Full Issue

PDF

Research Article

Assessing Service Quality Gaps in Thailand-Cambodia Cross-Border Logistics: A SERVQUAL Dimensions-Based Analysis of Customer Satisfaction and Loyalty

Sunida Piriyapada

1 - 26
- PDF
The Jinsui Model for Improving Agricultural Economic Performance in Long’an County, Guangxi Province

Zhonglin Deng, Noppawan Wisedsind

27 - 55
- PDF
Development Strategy for Sports-Oriented Hotel Businesses Targeting International Tourists in Phuket from the Perspective of Hotel Stakeholders.

Ruangchai Ruangyangmi

56 - 78
- PDF
Brand Equity Influence the Decision Using Electric Vehicle Charging Station of the Provincial Electricity Authority in Thailand

Waraporn Piraban, Natacha Maswichian

79 - 104
- PDF
Factors Affecting the Value of Purchasing Ice Cream, Fruit Tea Drinks, and Bubble Milk Tea of the Mixue Brand for Bangkok Consumers

Nattaya Prapaipanich, Waritta Surachaidungtavil, Jiranchalee Siangsung, Thanathorn Inbumrung, Pennapa Kongdit, Suthuda Srikarn, Apiwat Limpattanawiwat, Ravipan Saleepon, Taksaorn Phuchongpravech

105 - 128
- PDF
Service Quality Influencing Passenger Satisfaction and Reuse Intention on the Bangkok – Nakhon Ratchasima Air–Conditioned Bus Route

Chanisa Maneerattanrungrot, Kunsuda Kumkhot, Khemsai Jongrak, Panida Kongmuangpak, Yada Ueasanthia, Siriwan Temaiam

129 - 149
- PDF
Analyzing Board Games for Conflict Management: A Design-Based Approach to Skill Development in Organizations

Chaiyaset Promsri

150 - 175
- PDF
A Conceptual Model for Managing Service Marketing Innovation in the Digital Economy

Anirut Jaroensuk

176 - 198
- PDF
A Case Study of Motivation Affecting Employee Performance at Oakwood Hotel & Residence Sriracha

San Makaonoi, Sutham Pongsamran, Ing-orn Tanphan

199 - 219
- PDF
Factors Influencing the Purchase of 96.5% Gold Jewelry by Generation Z

Phattarirat Laohawi, Pratsanee Na Keeree

220 - 244
- PDF
The Influence of Cash Flows on Cash Holdings and Audit Fees: A Case Study of Companies Listed on the Market for Alternative Investment (MAI)

Patinya Sumsa, Aujjana Prachayakul, Siriwan Chawalitmetha

245 - 266
- PDF
Integrating Mixed-Method Approaches to Develop Strategic Experience Design for Community-Based Tourism under the BCG Model

Nisarat Saengkae, Nopdol Sankae, Budsara Bunjongkarn

267 - 289
- PDF

นโยบายการคุ้มครองข้อมูลส่วนบุคคล Privacy policy